Brand Manager

Wizer Industries, Inc.; Quezon City; On-site; PHP 30,000 - 70,000; Full time

Job summary

An established industry player is seeking a dynamic Brand Manager to lead the development and execution of innovative brand strategies. This exciting role involves collaborating with cross-functional teams to enhance brand visibility and ensure consistency across all marketing efforts. The ideal candidate will have a strong background in market research and campaign management, with a passion for driving brand growth. Join a forward-thinking company that values creativity and strategic thinking, and help shape the future of its brand in a competitive landscape.

Qualifications

• Proven experience in brand management or marketing roles.
• Strong analytical skills and ability to interpret market data.

Responsibilities

• Develop and implement brand strategies to enhance market presence.
• Plan and execute marketing campaigns across various channels.

Skills

Brand Strategy Development

Market Research

Campaign Management

Cross-Functional Collaboration

Performance Metrics Tracking

Education

Bachelor's Degree in Marketing or related field

Master's Degree (preferred)

Job description

JOB SUMMARY:The Brand Manager oversees the creation and execution of strategies to grow and strengthen the brand’s market presence. This role focuses on identifying growth opportunities, ensuring brand consistency, and collaborating with teams to deliver innovative campaigns and initiatives that align with business objectives.

KEY RESULT AREAS:

1. Brand Strategy and Positioning:Develop and implement brand strategies that align with company objectives.

2. Brand Awareness and Equity:Increase brand visibility through innovative marketing campaigns and partnerships.

3. Campaign Management:Plan and execute successful brand campaigns across digital, traditional, and experiential channels.

4. Market Research and Insights:Conduct market research to understand customer needs, preferences, and market trends. Use insights to identify growth opportunities and refine brand messaging.

5. Cross-Functional Collaboration:Align branding efforts with merchandising, advertising, and public relations initiatives.

6. Brand Consistency:Develop and maintain brand guidelines to ensure consistency across all touch points. Monitor brand representation in all internal and external communications.

7. Performance Metrics and ROI:Set and track key performance indicators (KPIs) for brand initiatives. Evaluate the return on investment (ROI) for branding activities and propose adjustments as needed.

8. Innovation and Growth: Identify and explore new opportunities to expand the brand's reach. Stay updated on industry trends and competitors to keep the brand competitive.