Brand Manager

New Marketlink Pharmaceutical Corporation; Pasig; On-site; PHP 1,200,000 - 2,000,000; Full time

Benefits offered by this job

Health insurance

Conferences & certifications

Career progression opportunities

Training and development

Job summary

New Marketlink Pharmaceutical Corporation in Pasig City, Metro Manila, is seeking a strategic Brand Manager to lead brand development and market presence. You will shape positioning, messaging, and campaigns across channels, coordinating with sales, regulatory, and medical teams to ensure compliance and impactful launches.

The ideal candidate has a marketing or related degree with 2+ years in brand management within pharma or regulated sectors, strong analytics, and excellent communication.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or related field; MBA preferred.
• 2+ years of brand management experience in pharma or regulated industries.
• Demonstrated experience in developing and executing integrated marketing campaigns across multiple channels.
• Strong understanding of pharmaceutical marketing regulations, compliance requirements, and industry best practices.
• Excellent analytical skills with the ability to interpret market data, consumer insights, and campaign performance metrics.
• Proficiency with market research methodologies and familiarity with brand management tools and marketing software.
• Exceptional written and verbal communication skills with the ability to present complex information clearly to diverse audiences.
• Strong project management capabilities with proven ability to manage multiple initiatives simultaneously and meet deadlines.
• Experience in cross-functional collaboration and stakeholder management, particularly with medical, sales, and regulatory teams.
• Strategic thinking combined with strong attention to detail and ability to execute tactical initiatives.
• Knowledge of the Philippine healthcare market and familiarity with local pharmaceutical industry dynamics would be advantageous.
• Proficiency with digital marketing platforms, CRM systems, and marketing analytics tools.

Responsibilities

• Develop and execute integrated brand strategies that align with company objectives and market opportunities within the pharmaceutical sector.
• Conduct market research and competitive analysis to identify market trends, consumer insights, and opportunities for brand differentiation and growth.
• Create and manage brand positioning, messaging, and value propositions that resonate with healthcare professionals and target consumers.
• Oversee the development and implementation of marketing campaigns across multiple channels, including digital, print, events, and healthcare professional engagement.
• Manage brand budgets and marketing spend, ensuring optimal allocation of resources to maximise return on investment and brand impact.
• Collaborate with cross-functional teams including sales, medical affairs, regulatory, and creative agencies to ensure consistent brand communication and compliance.
• Monitor brand performance metrics, conduct regular reporting, and analyse campaign effectiveness to inform strategic adjustments and optimisation.
• Manage relationships with external partners, including advertising agencies, research firms, and healthcare professionals to support brand initiatives.
• Ensure all brand activities comply with pharmaceutical regulations, industry guidelines, and company policies.
• Lead product launches and brand refreshes, coordinating all necessary activities from planning through execution and post-launch evaluation.

Skills

Brand strategy

Campaign management

Market research

Analytical thinking

Cross-functional collaboration

Project management

Communication

Digital marketing

Education

Bachelor's degree in Marketing or related

MBA preferred

Tools

CRM systems

Marketing analytics tools

Job description

About the role

We are seeking a talented and strategic Brand Manager to join New Marketlink Pharmaceutical Corporation in Pasig City, Metro Manila. This is a full-time position that plays a pivotal role in shaping and elevating our pharmaceutical brand presence in the market. As Brand Manager, you will be responsible for developing and implementing comprehensive brand strategies that drive market share, enhance brand equity, and support our business growth objectives. This role requires a dynamic professional who can balance strategic thinking with tactical execution, managing all aspects of brand development from positioning to consumer engagement.

Key responsibilities

1. Develop and execute integrated brand strategies that align with company objectives and market opportunities within the pharmaceutical sector

2. Conduct market research and competitive analysis to identify market trends, consumer insights, and opportunities for brand differentiation and growth

3. Create and manage brand positioning, messaging, and value propositions that resonate with healthcare professionals and target consumers

4. Oversee the development and implementation of marketing campaigns across multiple channels, including digital, print, events, and healthcare professional engagement

5. Manage brand budgets and marketing spend, ensuring optimal allocation of resources to maximise return on investment and brand impact

6. Collaborate with cross-functional teams including sales, medical affairs, regulatory, and creative agencies to ensure consistent brand communication and compliance

7. Monitor brand performance metrics, conduct regular reporting, and analyse campaign effectiveness to inform strategic adjustments and optimisation

8. Manage relationships with external partners, including advertising agencies, research firms, and healthcare professionals to support brand initiatives

9. Ensure all brand activities comply with pharmaceutical regulations, industry guidelines, and company policies

10. Lead product launches and brand refreshes, coordinating all necessary activities from planning through execution and post-launch evaluation

What we're looking for

1. Bachelor's degree in Marketing, Business Administration, Communications, or related field; MBA or advanced qualification is preferred

2. With at least 2 years of brand management experience, preferably within the pharmaceutical, healthcare, or related regulated industries

3. Demonstrated experience in developing and executing integrated marketing campaigns across multiple channels

4. Strong understanding of pharmaceutical marketing regulations, compliance requirements, and industry best practices

5. Excellent analytical skills with the ability to interpret market data, consumer insights, and campaign performance metrics

6. Proficiency in market research methodologies and familiarity with brand management tools and marketing software

7. Exceptional written and verbal communication skills with the ability to present complex information clearly to diverse audiences

8. Strong project management capabilities with proven ability to manage multiple initiatives simultaneously and meet deadlines

9. Experience in cross-functional collaboration and stakeholder management, particularly with medical, sales, and regulatory teams

10. Strategic thinking combined with strong attention to detail and ability to execute tactical initiatives

11. Knowledge of the Philippine healthcare market and familiarity with local pharmaceutical industry dynamics would be advantageous

12. Proficiency with digital marketing platforms, CRM systems, and marketing analytics tools

What we offer

At New Marketlink Pharmaceutical Corporation, we are committed to fostering a dynamic and supportive workplace where talent thrives. We offer a competitive compensation package commensurate with experience and qualifications. Our benefits include comprehensive health insurance coverage, opportunities for professional development and training, and access to industry conferences and certifications. We maintain a collaborative work environment that values innovation, creativity, and excellence. We provide a clear career progression pathway with opportunities to advance into senior marketing and leadership roles. We believe in maintaining a healthy work-life balance and offer flexible working arrangements where applicable. Our company culture emphasises teamwork, continuous learning, and recognition of achievements. We support employee wellbeing through wellness programmes and recreational activities.

About us

New Marketlink Pharmaceutical Corporation is a dynamic and forward-thinking pharmaceutical company dedicated to delivering innovative healthcare solutions to patients across the region. Our mission is to improve patient outcomes through the development and commercialisation of quality pharmaceutical products. We are committed to maintaining the highest standards of integrity, quality, and customer service. With a strong presence in the Philippine market, we pride ourselves on our talented team, our commitment to regulatory excellence, and our focus on addressing unmet healthcare needs. Our company culture encourages creativity, collaboration, and a genuine commitment to the pharmaceutical industry's ethical practices. We invest in our people, supporting their professional growth and fostering an inclusive workplace where diverse perspectives are valued and appreciated.