Brand Growth Assistant — Beauty & Wellness

Wonder Maker Group; Taguig; On-site; PHP 450,000 - 750,000; Full time

Job summary

Wonder Maker Group is seeking an Assistant Brand Manager to drive growth across our Beauty, Personal Care, Wellness, and Health brands. You will collaborate with the Integrated Marketing Communications Manager to develop and execute brand initiatives, support new product development, and ensure consistent brand performance across online and offline channels.

You will partner with NPD, Creative, E‑Commerce, Media Buying, and Supply Chain teams to bring innovative products to market while

Qualifications

• Bachelor's degree in Marketing, Business Administration, Advertising, Communications, or a related field.
• Minimum of 3–4 years of experience in Brand Management, Product Marketing, Marketing Communications, or Commercial Marketing.
• Experience in FMCG, Beauty, Personal Care, Wellness, Health, or Consumer Goods industries is required.
• Hands-on experience supporting New Product Development (NPD), including product ideation, market research, product launches, and commercialization.
• Strong understanding of integrated marketing, consumer behavior, brand strategy, and product lifecycle management.

Responsibilities

• Support the development and execution of annual brand plans aligned with business objectives and market opportunities.
• Assist in managing the day-to-day operations of assigned brands across multiple product categories.
• Monitor brand health, market performance, and consumer feedback to identify opportunities for continuous improvement.
• Ensure consistent brand positioning, messaging, and execution across all customer touchpoints.
• Partner closely with New Product Development, and Supply Chain teams throughout the product innovation lifecycle.
• Assist in developing product briefs, conducting market gap analyses, and evaluating consumer insights.
• Participate in product testing, packaging development, formulation reviews, and commercialization planning.
• Support the successful launch of new products from concept through market introduction.
• Coordinate the execution of integrated marketing campaigns across digital, retail, PR, influencer, and e-commerce channels.
• Ensure alignment among Creative, Media Buying, PR, Influencer Marketing, Sales, and E-Commerce teams throughout campaign execution.
• Monitor campaign timelines, deliverables, and asset readiness to ensure successful launches.
• Monitor sales performance, campaign effectiveness, digital metrics, and marketing ROI.
• Prepare weekly and monthly business reports with insights and recommendations.
• Coordinate with E-Commerce and Sales teams to ensure product listings, promotional mechanics, pricing, and merchandising remain optimized.
• Track marketing budgets, vendor invoices, and campaign expenditures while ensuring cost efficiency.

Skills

Brand management

Marketing communications

Market research

Project management

Stakeholder management

FMCG experience

Consumer insights

Education

Bachelor's in Marketing

Job description

Wonder Maker Group is seeking an Assistant Brand Manager to drive growth across our Beauty, Personal Care, Wellness, and Health brands. You will collaborate with the Integrated Marketing Communications Manager to develop and execute brand initiatives, support new product development, and ensure consistent brand performance across online and offline channels.

You will partner with NPD, Creative, E‑Commerce, Media Buying, and Supply Chain teams to bring innovative products to market while