Brand & Digital Communications Leader

Lotus Central Mall, Inc.; Imus; On-site; PHP 480,000 - 720,000; Full time

Job summary

Lotus Central Mall, Inc. is seeking a Brand & Digital Communications Supervisor to lead marketing execution across our malls, entertainment, and F&B brands. You will oversee social media, content planning, and digital campaigns while driving brand awareness and customer engagement.

You will collaborate with tenants and internal teams, supervise content creation, and supervise on-ground activations to ensure timely delivery and measurable results. This role demands strong leadership and analytics.

Qualifications

• Bachelor's degree in Marketing, Communications, Advertising, Public Relations, Business Administration, or a related field.
• At least 3 years of relevant experience in digital marketing, brand communications, or marketing campaign management.
• Experience in leading projects, coordinating teams, or supervising marketing activities.
• Strong knowledge of social media management, content strategy, and digital campaign execution.
• Proficient in Canva or similar design tools; familiarity with Meta Business Suite and digital marketing platforms.
• Ability to analyze campaign performance and translate data into actionable recommendations.
• Strong leadership, communication, coordination, and problem-solving skills.
• Able to manage multiple brands, projects, and deadlines.
• Willing to conduct site visits, fieldwork, and community engagement activities.
• Experience in retail, mall operations, F&B, entertainment, or events is an advantage.

Responsibilities

• Lead and oversee social media management, content planning, and digital campaigns across multiple brands.
• Develop and execute marketing initiatives that increase brand awareness, customer engagement, and foot traffic.
• Supervise content creation, campaign implementation, and marketing deliverables.
• Coordinate with tenants and internal teams to ensure timely execution of promotions, events, and marketing activities.
• Build and maintain partnerships with schools, organizations, online communities, and local networks.
• Drive lead generation and customer acquisition initiatives for entertainment and F&B businesses.
• Monitor campaign performance, analyze marketing data, and recommend improvements.
• Guide marketing team members and ensure quality, consistency, and timely delivery of outputs.
• Oversee on-ground marketing activities, brand activations, and community engagement.

Skills

Social media management

Content strategy

Digital campaign execution

Leadership

Communication

Coordination

Problem-solving

Data analysis

Education

Bachelors degree in Marketing, Communications, Advertising, Public Relations, Business Administration, or a related field

Tools

Canva

Meta Business Suite

Job description

Lotus Central Mall, Inc. is seeking a Brand & Digital Communications Supervisor to lead marketing execution across our malls, entertainment, and F&B brands. You will oversee social media, content planning, and digital campaigns while driving brand awareness and customer engagement.

You will collaborate with tenants and internal teams, supervise content creation, and supervise on-ground activations to ensure timely delivery and measurable results. This role demands strong leadership and analytics.