Brand Assistant

Asia Brewery Incorporated; Philippines; On-site; PHP 450,000 - 750,000; Full time

Job summary

Asia Brewery Incorporated is seeking a marketing professional responsible for executing marketing plans and managing brand strategy in the Philippines. The role includes overseeing advertising and promotions to communicate the brand’s positioning and to drive trials and repeat purchases.

The candidate will conduct analysis of sales performance, market conditions, and competitive information to enhance brand equity and marketplace performance, and will oversee day-to-day brand management such as

Qualifications

• Bachelor’s degree in Marketing or related field.
• Minimum 2 years of related work experience.
• Experience in executing marketing plans and managing a brand.

Responsibilities

• Execute the marketing plan and manage the brand strategy.
• Execute local and national advertising and promotional activities to communicate the brand’s positioning and drive consumer trials and purchases.
• Analyze brand performance, sales, and market conditions to improve equity and marketplace performance.
• Oversee day-to-day brand management including forecasting, sales updates, and tactical reports.

Skills

2 years experience

Brand management

Marketing plan execution

Advertising & promotions

Education

BS Marketing or related

Job description

• Must be a graduate of BS Marketing or any related course

• With at least 2 year of work-related experience

• Responsible for the marketing plan execution, as well as managing brand

• Responsible for executing local and national advertising and promotional activities to effectively communicate the brand's strategic positioning and generate consumer trial, conversion and repeat purchase

• Conducts analysis and periodical reviews of the brand's sales performance, competitive information and market conditions to enhance the brand's equity, marketplace performance and competitiveness

• Oversees day-to-day management of the brand (forecasting, sales updates, tactical sales reports)