B2B Digital Growth Manager - E-Commerce & Inbound

Outsourced Information Systems; Philippines; On-site; PHP 900,000 - 1,300,000; Full time

Job summary

Outsourced Information Systems is seeking a commercially driven Digital Marketing & E‑Commerce Growth Manager to generate qualified inbound leads, grow online sales and improve digital visibility for our office-supplies business. The role focuses on SEO, AEO, GEO, paid advertising, landing pages and e‑commerce optimization.

With 5+ years in digital marketing and a track record of driving measurable online sales and leads, you will optimize product pages, manage PPC campaigns and lead nurturing

Qualifications

• Minimum 5 years’ experience in digital marketing, e-commerce or inbound lead generation.
• Demonstrated experience generating measurable online sales or qualified B2B leads.
• Strong practical experience in SEO, AEO, GEO and content strategy.
• Proven ability to build and optimise sales-focused landing pages.
• Experience managing Google Ads, Shopping campaigns and remarketing.
• Strong understanding of e-commerce conversion-rate optimisation.
• Experience with email marketing, CRM systems and marketing automation.
• Strong analytical ability across Google Analytics, Search Console and advertising platforms.
• Experience working with large product catalogues or multiple SKUs.
• Excellent written English and commercially focused copywriting skills.
• Australian B2B or e-commerce market experience is highly regarded.

Responsibilities

• Develop and manage an inbound marketing strategy that generates qualified B2B enquiries.
• Create targeted campaigns for different customer segments, industries and product categories.
• Build lead-generation funnels for quote requests, bulk orders, reseller enquiries and account applications.
• Improve lead quality and reduce the cost per qualified enquiry.
• Work with sales staff to track leads from initial enquiry through to conversion.
• Implement lead scoring, automated follow-up and customer-nurture campaigns.
• Develop and execute a comprehensive organic search strategy across SEO, AEO and GEO.
• Conduct keyword, competitor, market and customer-intent research.
• Optimise product pages, category pages, service pages and location-based landing pages.
• Improve technical SEO, internal linking, page speed, structured data and website architecture.
• Create content designed to rank in traditional search engines and AI-generated search results.
• Monitor rankings, organic traffic, conversions and revenue generated from search.
• Build high-converting landing pages for products, promotions and customer segments.
• Write or coordinate clear, sales-focused website copy and improve CTAs.
• Conduct A/B testing across headlines, offers, layouts, forms and product bundles.
• Analyse website behaviour to identify drop-off points and improve conversion rates.
• Manage and optimise the company’s e-commerce platform and product information.
• Develop strategies to increase average order value, purchase frequency and repeat orders.
• Manage promotional campaigns, discount structures and abandoned-cart recovery.
• Ensure pricing, stock and promotions are accurate online.
• Plan and manage Google Ads, Shopping campaigns, remarketing and display campaigns.
• Monitor budgets, CPC, CAC and ROAS.
• Create dedicated landing pages for major campaigns.
• Reduce wasted ad spend through ongoing optimisation.
• Build segmented email campaigns and automated sequences for various customer journeys.
• Measure revenue from email campaigns and automation.
• Report on inbound leads, quote requests, e-commerce sales and marketing ROI.
• Collaborate with management and sales to identify priority products and target markets.

Skills

Inbound lead gen

SEO

Content strategy

Email marketing

Analytics

E-commerce

Conversion rate optimisation

Tools

Shopify

Google Analytics 4

Google Ads

Screaming Frog

Klaviyo

HubSpot

Job description

Outsourced Information Systems is seeking a commercially driven Digital Marketing & E‑Commerce Growth Manager to generate qualified inbound leads, grow online sales and improve digital visibility for our office-supplies business. The role focuses on SEO, AEO, GEO, paid advertising, landing pages and e‑commerce optimization.

With 5+ years in digital marketing and a track record of driving measurable online sales and leads, you will optimize product pages, manage PPC campaigns and lead nurturing