Associate Influencer Planning Philippines

WPP; Manila; Hybrid; PHP 300,000 - 420,000; Full time

Benefits offered by this job

Medical insurance

Retirement plan

Vision & dental insurance

Paid time off

Partner discounts

Mental health days

Job summary

WPP Media in Metro Manila is seeking an Influencer Planning Associate to drive the development of content and influencer marketing as a service and as a product for clients. The role focuses on growing digital business for WPP Media agencies, with emphasis on planning, budgeting, and performance tracking.

The position offers a hybrid work approach, with in-office collaboration around four days a week, and opportunities to influence campaigns across multiple brands while working with agencies,

Qualifications

• Experience driving content/influencer marketing as a service or product
• Ability to build strong relationships with agencies, finance, media vendors and publishers
• Aware of agility in launching digital campaigns including booking, implementation, and post-campaign steps

Responsibilities

• Develops key learnings from past campaigns to support annual strategic plans
• Develops strategic campaign calculations following campaign guidelines
• Develop monthly/ quarterly trends mining report per brand
• Ensures daily client satisfaction through regular coordination for all campaign plans
• Prepares weekly WIP updates
• Develops initial KOL grid and liaises with creator partners for pricing
• Supports planning manager in implementing new tools and practices

Skills

Influencer marketing

Content planning

Campaign management

Stakeholder collaboration

Tools

Planning tools

Job description

Job Description:

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPPs AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Role Overview

The Influencer Planning Associate will be responsible for driving the development of content/influencer marketing business as a form of service or product for clients as well as a tool to support the growth of digital business for WPP Media agencies

MEASURES OF SUCCESS

In three months:

• Develop strong understanding of the daily operations of digital content planning, and implementation and can work with least supervision and errors
• Develop strong and effective internal relationships with key stakeholders, such as agencies, finance teams and media vendors and publishers to achieve goals
• Understand the value of agility in launching digital campaigns –especially with the booking, implementation, and post-campaign processes

In six months:

• Proficiency in managing campaigns from start to finish to achieve objectives within the determined campaign period
• Understanding the work processes of media vendors, publishers and influencers and aligning them to the client’s needs, including campaign timelines, KPIs and deliverables
• Develop the creative eye in assessing the creatives and performance branded content across various digital formats, such as articles, videos, infographics and social snacks.

In 12 months:

• Use planning tools proficiently, create effective content strategies and create full campaign proposals for digital content requirements
• Able to completely grasp the systems and processes of the department and can propose ideas and processes that will improve the workflow
• Take ownership of the role of a brand guardian, ensuring that strategic and creative requirements of brands are met in these digital campaigns.

RESPONSIBILITIES OF THE ROLE:

• Develops key learnings from past campaigns to support annual strategic plans
• Develops strategic campaign calculations, following all campaign guidelines set by Planning Manager
• Develop monthly/ quarterly trendsmining report per brand
• Ensures daily client satisfaction through regular, day-to-day coordination for all campaign plans
• Prepares weekly WIP updates
• Develops initial KOL grid and liaises initially with creator/ creator partner agency to get the best pricing versus GOAT Benchmark
• Supports planning manager in implementing new tolls/ practices for test & learns

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.

• competitive medical, group retirement plans, vision, and dental insurance
• significant paid time off
• preferential partner discounts
• employee mental health awareness days

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when were together, fostering creativity, collaboration, and connection. Thats why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.