Associate Content Design Specialist

Buscojobs; Metro Manila; Hybrid; PHP 400,000 - 600,000; Full time

Job summary

A lifestyle publication in Metro Manila is seeking a Digital Content & SEO Strategist to manage SEO efforts and digital content initiatives. The ideal candidate will have 3–5 years of experience in digital publishing and SEO strategy, along with strong skills in Google Analytics and content management. This hybrid role focuses on optimizing digital presence and engagement across platforms.

Qualifications

• Proven experience in digital publishing, SEO strategy, and analytics (minimum 3–5 years).
• Strong proficiency with Google Analytics, Search Console, and SEO management tools.
• Track record executing content strategies and optimizing for traffic and engagement.

Responsibilities

• Develop and execute forward-thinking SEO strategies to drive organic traffic.
• Own website performance tracking using Google Analytics and SEO tools.
• Plan and coordinate digital content initiatives to achieve business goals.

Skills

SEO strategy

Google Analytics

Technical SEO

Content strategy

Digital publishing

Tools

SEMrush

Ahrefs

Screaming Frog

Job description

Job Title

Digital Content & SEO Strategist - Hybrid

Overview

The Beat Asia is seeking a dynamic Digital Content & SEO Strategist to lead our organic growth and content innovation as a lifestyle publication serving Asia. This role is responsible for end-to-end digital content strategy, advanced SEO, Google Analytics reporting, and hands-on technical optimization.

Key Responsibilities

• Develop and execute forward-thinking SEO strategies—including technical, on-page, and off-page optimization—to drive organic traffic and elevate SERP performance.
• Own website performance tracking, utilizing Google Analytics, Search Console, and leading SEO tools. Provide regular performance insights and action plans for the editorial and marketing teams.
• Plan, coordinate, and oversee digital content initiatives—including editorial calendars, multimedia, social media, and newsletters—to achieve business goals and audience engagement targets.
• Conduct comprehensive site audits, resolve crawl errors, enhance site speed and mobile usability, and structure site architecture for optimal SEO and user experience.
• Implement and maintain best-in-class technical SEO elements: structured data/schema, XML sitemaps, canonical tags, and core web vitals.
• Diagnose and remediate indexing issues, JavaScript rendering problems, broken links, and any technical obstacles impacting organic search.
• Collaborate with engineering and IT teams on major launches, migrations, or redesigns to ensure best-practice SEO implementation.
• Conduct keyword research, audience and competitor analysis, and content gap audits to shape the content roadmap.
• Guide the editorial and creative teams to follow SEO and digital publishing best practices across all stages of content production.
• Stay updated on search algorithm changes, digital trends, and content innovation relevant to Asia's lifestyle and publishing sectors.
• Lead training and documentation efforts for content and stakeholder teams regarding SEO and analytics guidelines.

Technical Proficiency

• Demonstrated ability to perform site audits using industry-standard tools (e.g., SEMrush, Ahrefs, Screaming Frog) and implement tactical recommendations.
• Hands-on experience with web technologies including HTML, CSS, JavaScript; able to make or oversee code-level adjustments for SEO.
• Familiarity with modern content management systems (CMS), publishing workflows, and analytics/reporting integrations.
• Experience resolving technical issues affecting crawling, indexation, structured data, and page rendering.
• Basic understanding of web development, with the ability to communicate requirements clearly to developers.

Qualifications

• Proven experience in digital publishing, SEO strategy, and analytics (minimum 3–5 years in digital or media-focused environments).
• Strong proficiency with Google Analytics, Search Console, and SEO management tools.
• Track record executing content strategies and optimizing for traffic and engagement.
• Strong writing, communication, and project leadership abilities.
• Deep understanding of SEO ranking factors, technical SEO, user experience, and the Asian digital media landscape.