Assistant Vice President - Marketing

SM Fashion; Southern Manila District; On-site; PHP 600,000 - 800,000; Full time

Job summary

A leading retail brand in Metro Manila is seeking an Assistant Vice President - Marketing to lead nationwide marketing campaigns and creative initiatives. The ideal candidate will have 8-10 years of marketing experience with strong project management skills and proven team leadership. This role focuses on developing compelling marketing strategies, overseeing budget allocation, and fostering collaboration across teams. Competitive compensation and opportunities for professional development are offered.

Qualifications

• Minimum of 8-10 years of marketing experience.
• At least 3 years in a leadership role managing creative teams.
• Proficiency in budget management and team collaboration.

Responsibilities

• Conceptualize and oversee nationwide marketing campaigns.
• Spearhead creative direction for content across platforms.
• Manage a team of creative professionals and collaborate with cross-functional teams.
• Oversee project management of campaigns ensuring timelines and objectives are met.
• Monitor campaign budgets and resource allocation.

Skills

Project management

Creative direction

Brand strategy

Team leadership

Data-driven marketing

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Job description

The Assistant Vice President - Marketing will lead the conceptualization, development, and execution of all nationwide marketing campaigns, creative content, and branding initiatives. The ideal candidate will be responsible for crafting innovative, impactful marketing strategies that resonate with our audience, drive brand awareness, and elevate our market presence. This role requires a creative thinker with a strong background in campaign management, team leadership, and project oversight.

The job includes:

Campaign Strategy & Execution:

• Conceptualize and oversee the execution of nationwide marketing campaigns, from ideation to completion, ensuring alignment with brand objectives and goals.

• Develop and implement major seasonal campaigns, special projects, and branded publications, including magazines, in collaboration with internal teams and external partners.

Creative Content Creation & Branding:

• Spearhead creative direction for content across digital, print, and social platforms.

• Ensure all creative materials meet brand standards, conveying a consistent, compelling message across all channels.

• Lead the team in producing innovative content that drives engagement and builds brand loyalty.

Team Leadership & Collaboration:

• Manage a team of creative professionals fostering a collaborative and inspiring work environment.

• Collaborate closely with cross-functional teams to align on campaign strategies and messaging.

Project Management & Budget Oversight:

• Oversee the project management of all campaigns and creative initiatives, ensuring timelines, deliverables, and objectives are met.

• Monitor campaign budgets, ensuring efficient allocation of resources and adherence to financial targets.

The job seeks:

• Minimum of 8-10 years of marketing experience, with at least 3 years in a leadership role managing creative teams and campaign execution.

• Strong project management, creative direction, and brand strategy expertise. Proficiency in budget management, team collaboration, and data-driven marketing.

• Bachelor's degree in Marketing, Communications, Business, or related field