Assistant Manager, Incubation Insights (Consumer Insights)

Universal Robina Corporation; Quezon City; On-site; PHP 400,000 - 600,000; Full time

Job summary

Universal Robina Corporation seeks an Assistant Manager for Incubator Insights to develop marketing strategies utilizing consumer and market data. The role focuses on driving growth initiatives, conducting market assessments, and collaborating on product innovations. Ideal candidates will have strong analytical and creative skills in market research.

Qualifications

• Technical knowledge of market research protocols with expertise in at least one methodology.
• Good understanding of marketing and sales principles.
• Broad understanding of consumer and market trends.

Responsibilities

• Drive growth strategy through insights about market and consumers.
• Monitor business performance and suggest interventions.
• Develop a learning plan aligned with business strategies.

Skills

Analytical thinking

Creative thinking

Market research protocols

Understanding of marketing and sales principles

Consumer and market trends

Job description

Grow beyond UR Job with URC

Universal Robina Corporation is looking for Assistant Manager, Incubator Insights. Responsible for helping develop marketing and commercial strategies for the URCI categories using consumer, shopper, customer, retail and market data and insights. Drive the growth and entry strategy for new categories through the discovery of sharp, distinctive insights about the market and possible opportunities for innovation.

What are the Job Responsibilities:

• Drive the growth strategy for the category through the discovery of sharp, distinctive insights about the market, consumers/shoppers and customers and working with internal and external partners to help create and qualify new product/marketing/retail and trade ideas:

1. Lead market assessment work for the category
2. Lead/Support brainstorming sessions and idea labs in collaboration with internal and external partners
3. Lead development and testing of propositions (including concepts, advertising, products and packaging, etc.)
4. Creating and qualifying a pipeline of product initiatives

• Business tracking for the category: Continuously monitor business performance, market trends and suggest interventions as required
• Develops learning plan for the category in line with, and right-sized to deliver business strategies and goal

What are the Qualifications:

• Has technical knowledge of basic market research protocols (retail tracking, brand health tracking, product/concept testing, comms testing, qualitative research) and the business application of these research methodologies; with expertise in at least 1 methodology
• Good understanding of marketing and sales principles
• Broad understanding of consumer and market trends
• Combination of : Analytical thinking with the ability to identify patterns within data + Creative thinking to support development of new idea.

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NOTE: Universal Robina Corporation does not collect fees throughout our recruitment process and does not collaborate with any travel agency or third party to provide accommodation or other services to job applicants. All URC recruitment processes happen in our respective offices or plants. Recruitment processes are only carried out by our Talent Acquisition teams with an official corporate email address.