Assistant Manager for Customer Experience

MR DIY Philippines; Philippines; On-site; PHP 900,000 - 1,200,000; Full time

Job summary

MR DIY Philippines is seeking an Assistant Manager for Customer Experience to lead the development, governance, and delivery of customer experience standards across MR.DIY stores nationwide.

You will collaborate with Marketing, Retail Operations, and other units to design service scripts, run CX insights programs, strengthen service recovery, and oversee audits of store service, cleanliness, ambiance, and merchandising execution.

Qualifications

• Bachelor’s degree in Marketing, Business Management, Psychology, Communications, Hospitality, or related field.
• 5–8 years of experience in customer experience, retail service quality, hospitality, or related roles.
• Strong understanding of service delivery, customer satisfaction drivers, and store operations.
• Experience running mystery shopping, NPS programs, or customer sentiment analysis is an advantage.
• Excellent communication, insights interpretation, coaching, and cross-functional coordination skills.

Responsibilities

• Lead development of customer experience standards, scripts, and behavioral guidelines across MR DIY stores.
• Define customer journey touchpoints to strengthen pre-purchase, in-store, and post-purchase experiences.
• Oversee CX standards, service delivery, and brand consistency in stores.
• Manage CX insights programs (surveys, mystery shopping, NPS) and translate insights into action plans.
• Develop and govern service recovery protocols and coach store leaders on customer-centric culture.

Skills

Customer experience

Service quality

Training & coaching

Cross-functional coordination

Education

Bachelor’s degree in Marketing, Business Management, Psychology, Communications, Hospitality, or related field

Job description

About the job Assistant Manager for Customer Experience

The Assistant Manager for Customer Experience leads the development, enhancement, and governance of customer experience and service quality standards across all MR.DIY stores nationwide. The role ensures that customers consistently experience the MR.DIY brand promise—from store entry, engagement, and assistance, up to checkout and post-purchase experience. By collaborating with Marketing, Retail Operations, and other RCOE units, the role designs service scripts, manages customer insights programs (e.g., surveys, mystery shopping), strengthens service recovery processes, and oversees audits related to store service, cleanliness, ambiance, and merchandising execution.

Key Responsibilities

Customer Experience Standards Development

• Collaborate with Marketing to design and develop customer experience and service standards, scripts, and behavioral guidelines.
• Define customer journey touchpoints that strengthen pre-purchase, in-store, and post-purchase experience.

Service Quality Leadership

• Oversee customer engagement quality, service delivery, and compliance with established CX standards.
• Ensure consistent brand experience across all stores by partnering closely with Retail Operations and Area Managers.

Insights Gathering & Mystery Shopping Management

• Lead programs for customer surveys, mystery shopping, and NPS monitoring.
• Analyze insights from surveys, audits, and social media to identify CX improvement opportunities.
• Translate insights into action plans and partner with Operations for implementation.

Customer Issue Resolution & Service Recovery

• Provide guidance to Retail Operations on handling escalations and customer complaints.
• Lead the development and governance of service recovery protocols to ensure timely, effective resolution.

Store Ambience, Cleanliness, & CX Governance

• Oversee audits related to: customer service behavior, store ambiance and cleanliness, in-store navigation and experience, merchandising execution (as relevant to customer perception)
• Recommend corrective actions and track progress for non-compliant stores.

Capability Building & Training

• Develop and deliver training modules on customer service fundamentals, service excellence, and service recovery.
• Coach Area Managers and Store Leaders on driving customer-centric culture.

Qualifications

• Bachelor’s degree in Marketing, Business Management, Psychology, Communications, Hospitality, or related field.
• 5–8 years of experience in customer experience, retail service quality, hospitality, or related roles.
• Strong understanding of service delivery, customer satisfaction drivers, and store operations.
• Experience running mystery shopping, NPS programs, or customer sentiment analysis is an advantage.
• Excellent communication, insights interpretation, coaching, and cross-functional coordination skills.
• May be required to travel to stores and business locations nationwide to support project implementation, on-ground assessments, and strategic initiatives.
• Amenable to work in Eastwood, Libis.