Art Director (Graphic Design and Motion Graphic Design

HPL GameDesign; Philippines; On-site; PHP 900,000 - 1,300,000; Full time

Job summary

HPL Game Design is seeking an experienced Art Director II to lead the overall art direction for Graphic Design and Ad Tech projects. You will ensure high-quality creative output, maintain brand consistency, and drive excellence in client work.

You will mentor Art Directors and QA staff, collaborate with leadership on R&D initiatives, and oversee workflows from concept to delivery across multiple accounts. The role reports administratively to Operations and liaises with COO and Chief Creative

Qualifications

• Bachelor’s degree in Fine Arts, Graphic Design, Multimedia Arts, Game Design, or related field.
• Minimum 8–10 years of progressive experience in graphic design, ad tech creative production, or related fields.
• 3–5 years in an art director or senior leadership role.
• Strong portfolio showcasing expertise in graphic design, ad creatives, and digital production workflows.
• Deep understanding of ad tech platforms and cross-media design workflows.
• Strong leadership skills with experience managing Art Directors and QA teams.

Responsibilities

• Lead and define the overall art direction for Graphic Design and Ad Tech projects across multiple client accounts.
• Ensure Ad Tech outputs—playable ads, eCommerce creatives, banners, videos, and interactive formats—meet platform specifications and performance goals.
• Provide hands-on creative input during concept development, design execution, and final delivery.
• Mentor and develop Art Directors and QA staff.
• Oversee operations, deliverables, and timelines across the project/team.

Skills

Graphic design

Ad creatives

Digital production

Ad tech platforms

Cross-media design

Leadership

Recruitment & interviewing

Education

Bachelor’s degree in Fine Arts, Graphic Design, Multimedia Arts, Game Design

Master’s degree is a plus

Job description

Position Overview

The Art Director II is a senior creative leadership role responsible for overseeing the overall art direction, creative output, and quality assurance for both Graphic Design and Ad Tech projects at HPL Game Design. This role ensures that all deliverables—whether work-in-progress updates or final submissions—meet the company’s high standards before reaching the client.

In this context, Ad Tech refers to the production of digital advertising assets—including playable ads, eCommerce creatives, banners, videos, and interactive formats—that are designed for advertising platforms and performance marketing campaigns. Ad Tech work leans closer to graphic design workflows due to its spec-driven and performance-focused nature. The Art Director II will concentrate primarily on Graphic Design and Ad Tech deliverables related to GD workflows, ensuring precision, consistency, and creativity in execution.

Scope of Work Includes:

• Graphic Design – Visual communication, branding, layouts, and client-facing design deliverables.




• Ad Tech – Playable ads, eCommerce creatives, banners, videos, and interactive ad formats that meet platform requirements and campaign performance goals.

The Art Director II also plays a critical role in talent evaluation and team development by creating skills-based exams, conducting technical interviews, and ensuring the studio recruits and retains top creative talent. In collaboration with Art Director I, the Art Director II will also lead Research & Development (R&D) initiatives, driving innovation in design workflows, tools, and creative processes.

The Art Director II will report to the Operations Director administratively while keeping a dotted line reporting to the Chief Operating Officer and Chief Creative Producer for quality and creative framework.

Key Responsibilities:

Creative Direction & Leadership

• Lead and define the overall art direction for Graphic Design and Ad Tech projects across multiple client accounts.




• Ensure that Ad Tech outputs—including playable ads, eCommerce creatives, banners, videos, and interactive formats—are visually compelling, meet platform specifications, and support client campaign performance goals.




• Provide hands‑on creative input during concept development, design execution, and final delivery.




• Serve as a mentor and leader to Art Directors, fostering creative excellence and professional growth.




• Accountable for the overall operations, deliverables, and performance of the assigned project, task, or team, including planning, delegation, supervision, and ensuring compliance with company standards and timelines.




• Accountable for the actions, inactions, and omissions of subordinates in the performance of their duties, except if the Supervisorial/Lead employee is able to demonstrate that reasonable diligence, proper supervision, and preventive or corrective measures were exercised, but the incident still occurred despite such efforts.

Quality Assurance & Output Oversight

• Review and approve all creative deliverables daily—including work-in-progress and final submissions—before they are shared with clients.




• Establish and maintain quality benchmarks for design, animation, and ad creative outputs.




• Partner with QA teams in Art to maintain consistency and accuracy across multiple deliverables.




• Identify quality gaps and implement corrective actions proactively.

Talent Development & Recruitment

• Design and administer skills assessments/exams for potential hires to evaluate technical and artistic proficiency.




• Conduct or participate in technical interviews to assess candidates’ creative expertise, workflow knowledge, and problem‑solving abilities.




• Ensure the recruitment pipeline reflects the skillsets and creative standards required by HPL Game Design.




• Contribute to the onboarding and mentoring of new creative hires.

Client & Project Engagement

• Lead test projects for new clients, setting standards and creative direction from the start of engagement.




• Ensure that creative direction is strategically aligned with client objectives and project KPIs.




• Oversee and troubleshoot workflows for “red flag clients” where delivery or quality risks have been identified.




• Provide creative solutions to client challenges and manage escalation issues in collaboration with senior leadership.

Team & Workflow Management

• Direct and coordinate the work of Art Directors and Art QA staff, ensuring effective delegation and accountability.




• Oversee daily workflows to balance quality, timelines, and resource allocation across multiple teams.




• Work closely with the Director of Operations to ensure operational efficiency in project execution.




• Act as a bridge between creative and operations, ensuring alignment of artistic vision with business goals.

Research & Development (R&D)

• In collaboration with Art Director I, lead R&D initiatives to explore and adopt new tools, techniques, and creative processes.




• Evaluate and pilot new technologies relevant to graphic design, ad tech, and creative workflows.




• Drive innovation and best practices within the design team to maintain HPL’s competitive edge.

Collaboration with Senior Leadership

• Report administratively to the Director of Operations, ensuring seamless coordination of schedules, resourcing, and deliverables.




• Maintain a dotted-line reporting relationship with the COO and Chief Creative Producer for strategic alignment.




• Contribute to creative planning, client strategy, and new service offerings in collaboration with leadership.

General Responsibilities

• Maintain up-to-date knowledge of and demonstrate proficiency in all company rules, policies, procedures, and guidelines. Employees are expected to comply with and consistently apply such policies in the performance of their duties.




• Employees shall be answerable and accountable to their immediate supervisors or superiors with respect to assigned tasks, work performance, compliance with instructions, and adherence to company policies and standards.




• Perform any other tasks reasonably assigned by the company that support project delivery, team effectiveness, or organizational objectives.

Qualifications

• Education: Bachelor’s degree in Fine Arts, Graphic Design, Multimedia Arts, Game Design, or related field. Master’s degree is a plus.




• Experience:

  
  
  
  

  • Minimum 8–10 years of progressive experience in graphic design, ad tech creative production, or related fields.

  
  

  • At least 3–5 years in an art director or senior leadership role overseeing creative teams.

  
  



• Skills & Expertise:

  
  
  
  

  • Strong portfolio showcasing expertise in graphic design, ad creatives, and digital production workflows.

  
  

  • Deep understanding of ad tech platforms and cross-media design workflows.

  
  

  • Strong leadership skills with experience managing Art Directors and QA teams.

  
  

  • Excellent eye for detail, with the ability to maintain high quality under tight timelines.

  
  

  • Experience in creating and evaluating technical tests and interviews for creative roles.

  
  

  • Strong communication and collaboration skills across creative and operational functions.

  
  

  • Problem-solving mindset with the ability to handle high-pressure situations and client escalations.

  
  

Key Competencies

• Creative Vision: Ability to drive a cohesive design direction across multiple platforms and project types.




• Leadership & Mentorship: Skilled at guiding and growing creative leaders (Art Directors) and teams.




• Quality Orientation: Strong commitment to quality assurance and high production standards.




• Talent Evaluation: Competence in designing recruitment exams and conducting technical interviews.




• Client-Centric Mindset: Balances creativity with client needs and business objectives.




• Innovation-Driven: Pushes forward R&D initiatives to explore new creative and technical solutions.




• Operational Agility: Capable of working across creative, operational, and executive functions.