Applied AI/ML Lead for Hyper-Personalized Campaigns

Globe Group; Philippines; On-site; PHP 1,800,000 - 3,000,000; Full time

Job summary

Globe is seeking a Manager for Applied AI and Machine Learning for Hyper-Personalization to lead the use of AI, data science, and advanced analytics in campaign management, and to drive the data science team's day-to-day execution from development to production.

You will design and implement ML models for targeting and offers, such as propensity models and recommender systems, and you will oversee the team backlog, ensuring AI scores support regular campaign runs and personalization.

Responsibilities

• Champion data science, AI, and machine learning to Identify opportunities and partner with stakeholders for the application of AI, machine learning and advanced analytics techniques towards enabling hyper-personalization efforts for customer engagement campaigns, and unlock new AI use cases to drive better take-up or incremental revenues in campaigns.
• Conceptualize, design, develop and implement machine learning and AI models related to campaign targeting and offers, such as propensity models for predicting different customer states to uncover upsell and churn-save opportunities, as well as recommender systems to improve offer arbitration for customers. - Create models based on the needs and requirements of the campaign squads, and deliver the models end-to-end from exploratory data analysis, to ideation and selection of models, to eventual operationalization and monitoring of model performance.
• Lead the data science team in the day-to-day execution of the team’s tasks in the execution of the team’s backlog, and provide guidance on backlog prioritization, and manage team’s workload to properly balance delivery, and manage impediments and dependencies raised. Ensure that AI scores and models are running and generated to support the regular campaign runs and delivery of hyper-personalized offers.
• Drive cross-functional collaboration for specific campaigns/programs where AI techniques or approaches are involved, providing recommendations on effective and efficient ways to integrate AI and analytics to the work process or platforms involved.

Job description

Globe is seeking a Manager for Applied AI and Machine Learning for Hyper-Personalization to lead the use of AI, data science, and advanced analytics in campaign management, and to drive the data science team's day-to-day execution from development to production.

You will design and implement ML models for targeting and offers, such as propensity models and recommender systems, and you will oversee the team backlog, ensuring AI scores support regular campaign runs and personalization.