AI-Driven SEO & GEO Lead

AMPH Advertising Agency Inc.; Taguig; On-site; PHP 900,000 - 1,400,000; Full time

Benefits offered by this job

Growth opportunities

Professional development

Job summary

Activa Media is seeking an experienced SEO & GEO Lead to drive search optimisation strategies across traditional and AI-powered platforms. You will oversee campaign planning, execution and performance for a diverse client portfolio, with a focus on healthcare, and provide strategic direction to the team.

The ideal candidate will combine technical SEO and GEO expertise with analytical thinking and leadership, staying ahead of AI-driven search trends and best practices.

Qualifications

• Bachelor's degree in Marketing, Communications, Information Technology or a related field.
• At least 5-7 years of hands-on SEO/GEO experience, including experience in a senior or team leadership capacity.
• Strong understanding of technical SEO, on-page and off-page SEO, content strategy and search engine algorithms.
• Familiarity with GEO, AI-powered search platforms, AI Overviews and emerging search optimisation practices.
• Experience building SEO/GEO reporting frameworks, campaign processes and performance dashboards.
• Proficiency in SEO and analytics tools such as Google Analytics 4, Google Search Console, Google Tag Manager, Semrush, Ahrefs, Screaming Frog, etc.
• Strong analytical and problem-solving skills, with the ability to interpret performance data and develop actionable strategies.
• Good communication, presentation and stakeholder management skills.
• Demonstrated ability to lead, mentor and develop team members.

Responsibilities

• Proactively develop, test and oversee comprehensive SEO and GEO strategies aligned with clients' business objectives and industry landscapes.
• Lead keyword research, search intent analysis, competitor benchmarking and content gap assessments.
• Identify opportunities to improve visibility across Google Search, AI Overviews and AI-powered platforms such as ChatGPT and Gemini.
• Develop SEO and GEO strategies covering technical optimisation, content structure, topical authority, entity optimisation, brand visibility and AI citations.
• Stay updated on algorithm updates, emerging AI search trends and best practices.
• Provide strategic direction to the team on campaign priorities, corrective actions and opportunities for further growth.
• Proactively address underperforming campaigns, troubleshoot underlying issues and guide the team in developing appropriate solutions.
• Establish performance benchmarks, monitoring frameworks and quality standards to ensure consistent and effective execution.
• Drive continuous improvements in the team's analytical capabilities, strategic recommendations and overall campaign effectiveness.
• Lead technical SEO and GEO audits and recommend improvements to website architecture, crawlability, indexability and overall site health.
• Provide strategic guidance on technical elements and on-page optimisation.
• Ensure best practices are incorporated into website development and revamp projects.
• Lead, mentor and guide the team to maintain high standards of campaign execution.
• Delegate responsibilities, manage team workloads and ensure timely completion of deliverables.
• Review and improve audits, optimisation proposals, campaign strategies and performance reports.
• Establish and improve internal workflows, processes and quality assurance standards.
• Provide training and knowledge sharing to strengthen the team's technical expertise, analytical capabilities and understanding of SEO and GEO.
• Work closely with SEO/GEO Specialists, Account Executives, Content Team, and Web Developers to ensure effective campaign delivery.
• Provide sound recommendations and technical guidance to support client discussions, campaign reviews and business proposals.
• Translate complex SEO and GEO findings into clear, actionable insights for internal stakeholders and clients.
• Support pitches, audits and strategic presentations for prospective clients.

Skills

Strategic SEO/GEO leadership

Technical SEO

Analytics & data interpretation

Cross-functional collaboration

Stakeholder management

Team mentoring

Education

Bachelor's degree in Marketing/Communications/IT or related field

Tools

Google Analytics 4

Google Search Console

Google Tag Manager

Semrush

Ahrefs

Screaming Frog

Job description

Activa Media is seeking an experienced SEO & GEO Lead to drive search optimisation strategies across traditional and AI-powered platforms. You will oversee campaign planning, execution and performance for a diverse client portfolio, with a focus on healthcare, and provide strategic direction to the team.

The ideal candidate will combine technical SEO and GEO expertise with analytical thinking and leadership, staying ahead of AI-driven search trends and best practices.