AI-Driven B2B Content Strategy Lead

2X; Pasig; On-site; PHP 1,800,000 - 2,400,000; Full time

Benefits offered by this job

Creative culture

Competitive salary

International collaboration

Job summary

2X is seeking an AI Content Strategist to design and deliver B2B content strategies that perform across traditional search and AI-driven discovery. The role operates within a marketing-as-a-service model, aligning with 2X standards, frameworks, and responsible AI practices.

The position focuses on AEO, GEO, and SEO alignment, coordinating with SEO teams, AI Content Specialists, and client stakeholders to ensure strategy meets business goals and audience intent.

Qualifications

• 10+ years in communications, publishing, marketing, etc.

Responsibilities

• Lead AEO/GEO content strategy and planning.
• Develop B2B content blueprints and maps for marketing initiatives.
• Conduct content audits to identify optimization opportunities.
• Collaborate with SEO, AI Content Specialists, and client stakeholders.
• Define AI-assisted content workflows and guardrails.
• Oversee prioritization and governance of content projects.

Skills

B2B content strategy

Audience intent analysis

SEO knowledge

Copywriting & storytelling

Client advisory experience

Cross-functional collaboration

Stakeholder management

AI content optimization

Prompt/AI tooling

Job description

2X is seeking an AI Content Strategist to design and deliver B2B content strategies that perform across traditional search and AI-driven discovery. The role operates within a marketing-as-a-service model, aligning with 2X standards, frameworks, and responsible AI practices.

The position focuses on AEO, GEO, and SEO alignment, coordinating with SEO teams, AI Content Specialists, and client stakeholders to ensure strategy meets business goals and audience intent.