AI Creative Director

Loveridge Digital; Metro Manila; On-site; PHP 1,674,000 - 2,343,600; Full time

Job summary

Loveridge Digital is seeking an AI Creative Director to own the creative output across static and video. You will drive AI-enabled storytelling and craft, balancing hands-on production with team coaching to deliver on-brand assets.

Lead a globally distributed creative team, integrate generative AI into a quality-controlled workflow, and translate campaign briefs into cinematic or static concepts that resonate across paid media channels.

Qualifications

• Extensive experience as a Creative Lead or Art Director in paid media advertising.
• Hands-on fluency with AI production tools across image, video, and audio.
• Ability to explain why a piece of creative works and defend strategy.
• Excellent English communication with senior stakeholders.

Responsibilities

• Lead AI workflow integration across static and video production.
• Generate concepts with AI tools aligned to brand and campaign goals.
• Develop prompts for consistent, high-quality output.
• Maintain fast, iterative production cadence for high-volume output.
• Translate briefs into cinematic or static creative direction.
• Provide clear creative direction and feedback to the team.

Skills

Creative lead

Art director

AI production tools

Adobe Creative Suite

Figma

English communication

Tools

Higgsfield

Gemini

Claude

ElevenLabs

Job description

The AI Creative Director owns Loveridge Digital's creative output across static and video, and the creativity drives results. This is a creative advertising role first: deep background in paid media creative, ad craft, and creative strategy, paired with fluency in AI-driven production tools. The AI Creative Director isn't the attribution or analytics owner; that sits with the media/marketing team. Still, it brings enough creative strategy instinct to know what's working, why, and what to change next.

Leading a globally distributed creative team, you'll integrate generative AI tools into a deliberate, quality-controlled workflow rather than treating them as a shortcut — accelerating ideation, mood boarding and production across both static and video, while keeping every asset on-brand. You'll balance daily hands‑on production with coaching your team, presenting creative rationale to clients, and staying laser‑focused on the craft of every asset that ships.

Key Responsibilities

1. AI Workflow Integration

Lead the integration of AI tools into creative processes, accelerating ideation, mood boarding and post‑production across static and video

Generate ad concepts and assets using AI tools (image generation, text‑to‑video, layout automation) aligned to brand identity and paid campaign goals

Refine and develop prompts to drive consistent, high‑quality creative output across multiple formats and visual styles

Operate fluently across generative AI and production platforms: Higgsfield, Gemini and Claude (for concepting and copy), ElevenLabs (audio), Frame.io and Vimeo (review), alongside Adobe Creative Suite, Figma and key presentation software

Maintain a fast, iterative production cadence suited to high‑volume paid media output, treating speed and craft as equally non‑negotiable

2. Campaign & Brand Vision

Concept and execute cinematic storytelling and visual assets, static and video, that resonate culturally while reflecting Loveridge Digital's core brand aesthetic and each client's brand identity

Translate campaign briefs into video‑led or static‑led creative direction based on the format and audience

Lead multidisciplinary creative projects end‑to‑end, from ideation to final delivery, ensuring consistency, originality and campaign impact across static and video

Coach and upskill designers, writers and motion artists on thoughtful, intentional AI‑assisted workflows

Provide clear creative direction and hands‑on feedback, helping the team connect execution back to campaign intent

Champion a test‑and‑learn mindset across the team, encouraging experimentation without losing production speed

4. Quality & Governance

Ensure all AI‑generated copy, imagery and video strictly adhere to brand voice rules

Enforce quality standards across all AI‑assisted creative output, static and video, before it reaches clients or goes live

5. Creative Strategy & Performance Feedback

Own the creative rationale: read performance signals shared by the media/marketing team and translate them into sharper creative decisions

Bring strong instincts for what makes paid media creative perform: hooks, pacing, format‑fit, ad fatigue — without owning the underlying attribution or data modelling, which sits with the marketing/media function

6. Creative Prototyping

Build active creative prototypes, static and video, that demonstrate new customer experiences and surface trade‑offs for product and marketing leadership

What We're Looking For

Extensive experience as a Creative Lead or Art Director, with a strong background specifically in creative advertising and paid media creative

Proven creative strategy chops — able to explain why a piece of creative works, not just produce it

Deep, hands‑on fluency with AI production tools across image, video and audio (e.g. Higgsfield, Gemini, Claude, ElevenLabs), plus Adobe Creative Suite and Figma

Demonstrated experience integrating AI tools into a deliberate, quality‑controlled creative workflow; not just fast output

Fluent, expert‑level English communication, written and verbal, with the ability to articulate creative rationale and AI‑driven creative strategy to senior stakeholders

A robust portfolio showcasing conceptual range, high‑end visual craft, and examples of AI‑enhanced or AI‑generated work across static and video, ideally in a paid media context

Comfortable leading strategic and creative discussions with internal stakeholders and external clients

Proven ability to manage multiple concurrent projects with attention to detail under tight paid media timelines

Analytical enough to work with performance data the marketing team hands you — not required to build or own the data models yourself

Nice to Have

Prior experience producing creative specifically for Meta, TikTok or Google paid ad networks

Familiarity with performance‑creative testing frameworks (e.g. reading a creative report and knowing what to change)

Experience operating in a fast‑scaled agency or high‑volume production environment

Direct experience collaborating with Australian (AU) or United States (US) teams and clients