44214834494- Retention Manager

Activate Talent; Philippines; Remote; PHP 3,494,000 - 4,660,000; Full time

Job summary

A leading e-commerce company is seeking an Associate Retention Manager. You will oversee lifecycle marketing programs across multiple channels, optimize customer engagement strategies, and analyze campaign performance. The ideal candidate has over 4 years of experience in e-commerce, strong analytical skills, and is proficient in CRM platforms. This role is 100% remote and offers a long-term independent contractor position.

Qualifications

• 4+ years managing customer lifecycle programs for DTC e-commerce companies.
• Hands-on experience with enterprise-level CRM platforms.
• Proficiency in data analysis and reporting tools.

Responsibilities

• Oversee daily operations of lifecycle marketing across Email, SMS, and Direct Mail.
• Develop automated lifecycle journeys and standalone campaigns.
• Analyze performance of marketing campaigns and provide recommendations.

Skills

Customer lifecycle management

Data analysis

A/B testing

Campaign execution

Attention to detail

Tools

Google Analytics

Klaviyo

Tableau

Job description

Role: Associate Retention Manager

Location: 100% remote

Conditions: Independent Contractor | Long term

Schedule: Monday to Friday 8am to 5pm PST

About Jones Road

Jones Road Beauty was founded by makeup artist Bobbi Brown on the philosophy that the world doesn’t need more beauty products. It needs better beauty products. Clean, strategic, high-grade formulations that work on every skin type and tone—and that are as simple to use as they are to master. Jones Road is a lifetime of beauty knowledge, distilled.

About the role

The Retention Associate Manager will report to our Director of Growth and Ecom and will help oversee the daily operations and execution of Jones Road Beauty's lifecycle marketing program across Email, SMS, and Direct Mail channels. This role involves assisting in developing and refining automated journeys and campaigns to drive conversions and customer lifetime value, managing content planning and deployment, executing segmentation strategies, conducting thorough testing and quality assurance, analyzing channel performance, and implementing A/B testing strategies to optimize user engagement and campaign effectiveness.

What you’ll do

• Assist in overseeing the daily operations and execution of Jones Road Beauty's lifecycle marketing program across Email, SMS, and Direct Mail channels.
• Support the development and optimization of automated lifecycle journeys and standalone campaigns to drive conversions, boost repeat customer revenue, and increase customer lifetime value.
• Collaborate with the Director to manage content planning, briefing, creation, and deployment of lifecycle campaigns.
• Assist in designing, executing, and refining segmentation strategies and content personalization based on user behavior and attributes.
• Conduct thorough testing and quality assurance of all outbound messages, ensuring exceptional accuracy and attention to detail.
• Track and analyze the performance of lifecycle marketing campaigns, providing detailed reporting, insights, and actionable recommendations to optimize user engagement and conversion.
• Help define and implement A/B testing strategies to continuously improve campaign effectiveness.

What you’ll bring

• 4+ years of experience managing customer lifecycle programs for DTC e-commerce companies, encompassing strategic planning, end-to-end campaign execution, analytics, and reporting.
• Hands-on experience in managing daily operations within enterprise-level CRM platforms; familiarity with Klaviyo or PostScript is a strong plus.
• Proficiency in data analysis and reporting tools such as Google Analytics, Looker, and Tableau.
• Understanding and practical expertise in audience segmentation and personalization strategies.
• Experience designing and conducting A/B tests, with the ability to translate results into actionable insights.
• Exceptional attention to detail, strong cross-functional project management skills, and the ability to prioritize effectively in a fast-paced environment.
• Adept at problem-solving, with a strategic mindset and an eye for detail.
• Ability to thrive in a fast-paced, creative environment, demonstrating adaptability and resilience.