39908194352- Meta Media Buyer ( Affiliate Industry )

Activate Talent; Philippines; Remote; PHP 4,651,000 - 6,977,000; Full time

Job summary

A leading digital marketing firm is seeking an experienced Meta Media Buyer to manage high-volume ad campaigns on Facebook and Instagram. This role requires a strong background in affiliate marketing, creativity, and data analysis to optimize campaign performance and drive substantial ad spend results. The ideal candidate should possess a proven track record of scaling ads and effectively interpreting performance data to enhance strategies.

Qualifications

• 5+ years of hands-on Meta media buying experience in affiliate marketing.
• Proven management of $10K+/day in ad spend across various verticals.
• Strong analytical skills for interpreting data to drive strategies.

Responsibilities

• Manage and scale Meta Ads campaigns with daily budgets of $10K+.
• Build full-funnel media strategies optimized for conversions.
• Track daily performance metrics like CTR, CPM, ROAS.

Skills

Meta Media Buying

Data Analysis

Campaign Optimization

Creative Testing

Tools

Meta Ads Manager

RedTrack

Triple Whale

Job description

About the Role

We’re seeking a high-performance Meta Media Buyer with deep experience in affiliate marketing and high-volume ad buying. This role is ideal for someone who thrives on data, moves fast, and knows what it takes to profitably scale offers with $10K+/day in ad spend.

You’ll take full ownership of campaign architecture, creative testing, and optimization strategies to consistently drive results across Meta platforms (Facebook + Instagram).

Key Responsibilities

• Manage and scale Meta Ads campaigns (Facebook & Instagram) with daily budgets of $10K+ per offer
• Build and launch full-funnel media strategies optimized for conversions (UGC ads, advertorials, lead gen, ecommerce)
• Run systematic creative testing frameworks and identify winning combinations of hooks, copy, formats, and landing pages
• Work closely with affiliate and funnel teams to align creatives, pre-sells, and checkout flows for maximum CVR and ROAS
• Track performance daily across metrics like CTR, CPM, ROAS, CPA, AOV, LTV using platforms like Triple Whale, RedTrack, and Meta Ads Manager
• Stay ahead of platform changes, creative trends, and compliance shifts—pivoting strategies as needed
• Implement and troubleshoot CAPI, pixel setups, and UTM tracking for full-funnel attribution
• Optimize based on performance data and deliver weekly reporting on campaign outcomes and scaling opportunities

Nice to Have

• Experience working with affiliate networks, CPA/CPL models, and high-volume landing page funnels
• Familiarity with native ad compliance and white/gray hat scaling strategies
• Ability to provide creative briefs and collaborate with editors, copywriters, and designers
• Experience testing across new Meta placements (Reels, Advantage+ Shopping, Instant Forms)

Requirements

• 5+ years of hands-on Meta media buying experience, preferably in affiliate or direct-response environments
• Proven track record managing $10K+/day in ad spend per offer across multiple geos or verticals (beauty, wellness, finance, health, etc.)
• Deep understanding of ad creative hooks, thumb-stopping visuals, UGC, and compliance best practices
• Fluency in campaign architecture (CBO, ABO, broad testing, Advantage+ shopping) and audience segmentation
• Experience with third-party tracking tools (e.g., RedTrack, Triple Whale, Hyros) and A/B testing tools
• Strong analytical and decision-making skills—comfortable pulling and interpreting data to drive strategy
• Self-starter attitude with a bias toward execution and results; thrives in a remote, high-autonomy environment