Salesforce Marketing Cloud Specialist

Solvo Global Inc.; Lima Metropolitana; Sur place; PEN 60 000 - 100 000; Plein temps

Résumé du poste

Solvo Global Inc. in Lima is seeking an experienced Salesforce Marketing Cloud specialist to manage email campaigns and lifecycle programs. You will design and optimize audiences, data extensions, and automated journeys to ensure precise targeting and data integrity.

The role requires hands-on SFMC expertise, collaboration with Marketing, IT, and Data teams, and the ability to work independently. You will support AI-driven marketing initiatives and help streamline processes through automation.

Qualifications

• 3 years of SFMC experience with segmentation, automation, and dynamic campaigns.
• Hands-on SFMC expertise and lifecycle marketing campaigns.
• Experience creating customer journeys and automations.
• Strong segmentation and audience management knowledge.
• Ability to troubleshoot marketing tech issues.
• Ability to work independently and collaborate with teams.

Responsabilités

• Execute email and lifecycle marketing campaigns within Salesforce Marketing Cloud (SFMC).
• Build and manage audiences, segmentation, data extensions, and automated journeys.
• Support targeted strategies based on customer lifecycle data, eligibility, and behavior.
• Manage campaign setup, testing, QA, deployment, and troubleshooting.
• Coordinate with Marketing, IT, and Data teams to maintain audience logic and data accuracy.
• Improve operational marketing processes and identify automation opportunities.
• Support AI-driven marketing initiatives when appropriate.

Connaissances

Salesforce Marketing Cloud

Email marketing

Audience segmentation

Automation

Customer journeys

Lifecycle marketing

Data management

QA testing

Troubleshooting

Independent work

Collaboration

Outils

Salesforce Marketing Cloud

Data extensions

Description du poste

Responsible for managing and executing Salesforce Marketing Cloud operations, including email marketing campaigns, audience segmentation, automation, customer journeys, and marketing operations support. This role is critical due to an upcoming departure of a key team member and the need for knowledge transfer.

Responsabilities: Key Responsibilities

• Execute email and lifecycle marketing campaigns within Salesforce Marketing Cloud (SFMC).
• Build and manage audiences, segmentation, data extensions, and automated journeys.
• Support complex targeting strategies based on customer lifecycle data, eligibility, and behavioral information.
• Manage campaign setup, testing, QA, deployment, and troubleshooting.
• Coordinate with Marketing, IT, and Data teams to maintain audience logic and data accuracy.
• Improve operational marketing processes and identify automation opportunities.
• Support AI-driven marketing initiatives when appropriate.

Skills and qualifications - Hard and soft skills: Required Qualifications

• 3 years, including substantial hands-on Salesforce Marketing Cloud experience, particularly with audience segmentation, automation, and dynamic campaigns.
• Strong hands-on experience with Salesforce Marketing Cloud.
• Experience with email marketing and lifecycle marketing campaigns
• . Experience creating and managing customer journeys and automations.
• Strong understanding of customer segmentation and audience management.
• Experience troubleshooting technical marketing issues.
• Ability to work independently.
• Strong communication and collaboration skills.

Preferred Qualifications

• Experience in Financial Services, Fintech, or Lending industries.
• Experience working with complex customer data environments.
• Familiarity with AI-enabled marketing tools.