Paid Media Manager, Senior Living (Remote, Lima)

Blacksmith Agency LLC; Lima Metropolitana; À distance; PEN 275 000 - 412 000; Plein temps

Résumé du poste

Blacksmith Agency, an AI-first digital agency, seeks a Paid Media Manager for Senior Living to own paid media for a portfolio of senior living clients. You’ll influence the strategy, budget calls, roadmap, and client storytelling during calls.

You will manage campaigns across Google Ads, Meta, LinkedIn and Microsoft Ads, optimize bids and targeting, and ensure solid conversion tracking. Remote role with US/Canada/LatAm/South Africa coverage.

Qualifications

• 3+ years hands-on experience in Google Ads and Meta ads; you have built, run and optimized campaigns.
• Strong track record of improving ROAS, CPA, or pipeline metrics with real examples.
• Agency experience handling multiple clients simultaneously.
• Fluent spoken English with US clients on live calls.
• Prior experience with senior living or multi-location businesses is a plus.

Responsabilités

• Own paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for client accounts.
• Manage budget allocation, bidding, targeting and creative testing; know when to kill a campaign.
• Set up and trust conversion tracking using GA4, Tag Manager and platform pixels.
• Create 90-day and quarterly roadmaps for each client and articulate the numbers on calls.
• Drive account growth through retention, upsell and long-term relationship building.

Connaissances

Google Ads

Meta Ads

Campaign optimization

Account management

US client calls

Outils

GA4

Tag Manager

Description du poste

Remote (USA, Canada, Latin America or South Africa)

Blacksmith Agency

• Marketing
• Full time
• Remote (USA, Canada, Latin America or South Africa)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As Paid Media Manager, Senior Living you own paid media for a book of senior living clients (senior living operators and home care agencies with many communities): the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• Paid media for senior living or similar multi-location businesses is a strong plus.