Paid Media Strategist (Remote, Lima)

Blacksmith Agency LLC; Lima Metropolitana; Remote; PEN 207,000 - 310,000; Full time

Benefits offered by this job

Remote work

Job summary

Blacksmith Agency is an AI-first digital agency seeking a Paid Media Strategist to own paid media for a book of B2B and growing-brand clients. You drive targeting, budgets, roadmaps, and narrative when clients ask why. You are the strategic voice at the table and make the calls.

You will own campaigns across Google Ads, Meta, LinkedIn and Microsoft Ads, manage budgets, tests, and attribution, and craft 90-day roadmaps with a focus on growth and long-term relationships with clients.

Qualifications

• 3+ years hands-on in Google Ads and Meta; built, run and optimized campaigns.
• Proven track record improving ROAS, CPA or pipeline metrics.
• Experience in managing multiple clients at an agency.
• Clear spoken English with US clients on live calls.

Responsibilities

• Own paid media across Google Ads, Meta, LinkedIn and Microsoft Ads.
• Budget allocation, bidding, targeting and creative testing; know when to kill a campaign.
• Set up and trust conversion tracking: GA4, Tag Manager and platform pixels.
• Develop 90-day and quarterly client roadmaps and present the numbers story.
• Drive account growth via retention, upsell and long-term client relationships.

Skills

Google Ads

Meta Ads

Campaign optimization

Agency experience

Client calls

Tools

GA4

Tag Manager

Facebook Pixel

Microsoft Advertising

LinkedIn Ads

Job description

Blacksmith Agency

• Marketing
• Full time
• Remote (USA, Canada, Latin America or South Africa)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As Paid Media Strategist you own paid media for a book of B2B and growing-brand clients: the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands‑on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.