Paid Media Manager, HVAC (Remote, Lima)

Blacksmith Agency LLC; Lima Metropolitana; Remote; PEN 241,000 - 379,000; Full time

Job summary

Blacksmith Agency seeks a Paid Media Manager to own HVAC campaigns across multi-location brands. You will run Google Ads, Meta, LinkedIn and Microsoft Ads, manage budgets and bidding, do targeting and creative testing, and decide when to retire a campaign.

You are the strategic voice on calls, delivering 90-day and quarterly roadmaps and explaining performance. Drive account growth through retention and upsell, with GA4, Tag Manager and platform pixels for accurate measurement and attribution.

Qualifications

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized campaigns.
• Proven ROAS/CPA improvements with documented results.
• Agency experience managing multiple clients simultaneously.
• Clear spoken English with US clients on live calls.
• HVAC or multi-location business experience is a plus.

Responsibilities

• Own paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution using GA4, Tag Manager and platform pixels.
• Develop 90-day and quarterly roadmaps for each client and explain the numbers.
• Drive account growth through retention, upsell and long-term relationships.

Skills

Google Ads

Meta Ads

ROAS optimization

Agency experience

English communication

Tools

GA4

Tag Manager

Pixels

Job description

Blacksmith Agency

Marketing

Full time

Remote (USA, Canada, Latin America or South Africa)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As Paid Media Manager, HVAC you own paid media for a book of HVAC clients (multi-location HVAC and home service groups): the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• Paid media for HVAC or similar multi-location businesses is a strong plus.