Demand Generation Manager
XenonStack Moments
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Job summary
XenonStack is seeking a Demand Generation Manager to build and scale a predictable enterprise pipeline engine for our Agentic AI platforms. You will own multi-channel campaigns across LinkedIn, Google Ads, email, webinars, ABM, and events to drive ARR growth.
Collaborate with Product Marketing, Sales and Partnerships to translate complex AI offerings into compelling enterprise messaging, define ICPs, build full-funnel programs, and optimize performance with data-driven insights.
Qualifications
- 3–6 years in B2B demand generation or growth marketing.
- Proven track record of generating enterprise pipeline.
- Hands-on experience with LinkedIn Campaign Manager, Google Ads, HubSpot / Salesforce, and SEO tools (SEMrush / Ahrefs).
- Strong analytical mindset with comfort in campaign data.
- Experience managing full-funnel campaigns in SaaS.
Responsibilities
- Own quarterly pipeline contribution targets aligned with revenue goals.
- Define ICPs and segment enterprise audiences (CIO, CTO, Head of AI, Security Leaders, etc.).
- Build full-funnel programs: Awareness → MQL → SQL → Pipeline.
- Align demand initiatives across: ElixirData, NexaStack AI, XenonStack AI.
- Plan, Execute, And Optimize Campaigns Across LinkedIn, Google Ads, Email marketing & automation, Webinars & roundtables, Field events, ABM.
- Track KPIs including CTR, CPL, MQLs & SQLs, Pipeline contribution, Revenue attribution, ROI; conduct A/B testing.
- Collaborate with Sales on account mapping; enable sales with assets and insights.
Skills
Tools
Job description
XenonStack is a
XenonStack is a Data and AI Foundry for Agentic Systems, enabling enterprises to design, deploy, operate, and scale intelligent agents across digital and physical environments.
A unified context layer powering memory, reasoning, grounding, and decision intelligence for AI agents across complex enterprise workflows.
A cloud-native platform for deploying, orchestrating, observing, and scaling physical AI and agentic workloads with reliability and automation.
An enterprise platform for building, governing, and operating AI agents that automate real-world business processes and physical systems at scale.
Our mission is to accelerate the world’s transition to AI + Human Intelligence by making agentic systems reliable, responsible, secure, and enterprise-ready.
We are seeking a Demand Generation Manager to build and scale a predictable enterprise pipeline engine for our Agentic AI platforms.
This role owns multi-channel campaign strategy, digital execution, performance optimization, and pipeline contribution across awareness, engagement, and conversion stages.
You will work closely with Product Marketing, Sales, and Partnerships to drive measurable revenue impact.
Build and optimize a scalable demand engine that consistently generates qualified enterprise pipeline aligned with ARR growth targets.
- Own quarterly pipeline contribution targets aligned with revenue goals.
- Define ICPs and segment enterprise audiences (CIO, CTO, Head of AI, Security Leaders, etc.).
- Build full-funnel programs: Awareness → MQL → SQL → Pipeline.
- Align demand initiatives across:
- ElixirData
- NexaStack AI
- XenonStack AI
Plan, Execute, And Optimize Campaigns Across
- LinkedIn (paid & organic)
- Google Ads (Search, Display, Retargeting)
- Email marketing & automation
- Webinars & roundtables
- Field events
- Account-Based Marketing (ABM)
Ensure messaging consistency and channel synergy.
- Track KPIs including:
- CTR
- CPL
- MQLs & SQLs
- Pipeline contribution
- Revenue attribution
- ROI
- Conduct structured A/B testing across ads, landing pages, and nurture flows.
- Improve conversion rates and reduce customer acquisition cost.
- Build and maintain performance dashboards (HubSpot, Salesforce, GA4).
- Partner with Sales on account mapping and target lists.
- Support SDR outbound efforts with campaign-driven air cover.
- Build repeatable ABM plays for strategic accounts.
- Enable sales with messaging, assets, and campaign insights.
Collaborate With Product Marketing To Develop
- Whitepapers & research reports
- Case studies
- Landing pages
- Email nurture sequences
- Industry-specific campaigns
Translate complex AI platforms into compelling enterprise messaging.
- Design lead scoring models and lifecycle stages.
- Build automated nurture journeys.
- Improve MQL → SQL conversion.
- Ensure clean CRM data hygiene.
- Monitor competitor campaigns and GTM trends.
- Identify emerging channels for enterprise demand.
- Support ecosystem and partner-driven campaigns.
- 3–6 years in B2B demand generation or growth marketing.
- Proven track record of generating enterprise pipeline.
- Hands-on experience with:
- LinkedIn Campaign Manager
- Google Ads
- HubSpot / Salesforce
- SEO tools (SEMrush / Ahrefs)
- Strong analytical mindset with comfort in campaign data.
- Experience managing full-funnel campaigns in SaaS.
- Experience in AI, cloud, or enterprise technology marketing.
- Exposure to ABM strategies.
- Understanding of long enterprise sales cycles.
- Experience running webinars or industry events.
- Partner marketing experience (AWS, Azure, Databricks, etc.).
- Predictable quarterly pipeline contribution.
- Improved MQL → SQL conversion rates.
- Lower acquisition costs.
- Clear revenue attribution to marketing programs.
- Strong marketing-sales alignment.
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