Content Creator & Campaign Manager (m|f|d)

Smarter Ecommerce GmbH; Osterreich; Hybrid; PEN 212,000 - 347,000; Full time

Benefits offered by this job

Hybrid work model

Flexible hours

Breakfast & lunch

Team events

Job summary

smec is seeking a Content Marketing Manager to own the content lifecycle from idea to distribution for B2B SaaS audiences in German and English. You’ll lead planning, creation, and distribution of articles, newsletters, posts and short videos, while running LinkedIn and Google Ads campaigns.

You’ll leverage AI workflows to streamline processes, track performance, and iterate on content. A hybrid work model with flexible hours supports collaboration with marketing and creative teams.

Responsibilities

• Content Planning: Own smec's content calendar across all channels, from blog and newsletter to LinkedIn and YouTube, in both German and English.
• Content Creation: Write, produce and edit articles, newsletters, social posts, short videos and thought leadership pieces.
• Content Distribution: Turn webinars or podcasts into a run of video snippets, social posts and in-depth articles.
• AI-Supported Workflows: Use AI-supported processes to create content efficiently and adapt formats.
• Paid Campaigns on LinkedIn & Google Ads: Manage briefs, creatives, audiences, budgets and targeting.
• Performance & Reporting: Track content and campaign performance and inform next rounds.

Job description

At smec, you own the entire content lifecycle as Content Marketing Manager from idea to distribution. You turn the expertise of our ecommerce and online marketing specialists into content that marketers at leading brands and retailers actually want to read and watch. You also run our paid campaigns on LinkedIn and Google Ads to get that content in front of the right people.

• Content Planning: Own smec's content calendar across all channels, from blog and newsletter to LinkedIn and YouTube, in both German and English.
• Content Creation: Working closely with our in-house experts, write, produce and edit articles, newsletters, social posts, short videos and thought leadership pieces.
• Content Distribution: A webinar or a new episode of our Growing Ecommerce podcast is only the starting point. You turn it into a whole run of snackable video snippets, engaging social posts and in-depth articles.
• AI-Supported Workflows: Use our AI-supported processes to create content efficiently and adapt it into new formats that land.
• Paid Campaigns on LinkedIn & Google Ads: Run our LinkedIn, YouTube and paid search campaigns, from briefs and creative to audiences, budgets and targeting.
• Performance & Reporting: Track content and campaign performance, report the results, and use them to make the next round better.

Must have

• B2B Experience: Practical experience in a B2B, SaaS or agency environment. You know the full range of modern B2B communication: you write data-driven trend reports, create ad creatives and short videos, turn client wins into compelling case studies, and know exactly how to reach B2B decision-makers today.
• Writing in German and English: You write in German and English, with a sharp sense for style, design and tone.
• Making Complex Topics Simple: Paid media, ad tech and ecommerce don't scare you off. You get to grips with complex topics quickly and turn them into clear takeaways and tangible, practical examples.
• Structured Way of Working: You keep your content calendar under control. When a webinar, two blog posts and fresh paid creatives are all in the pipeline at once, you keep every ball in the air and hit your deadlines.
• AI as Your Copilot: You use generative AI as a sparring partner in your workflow. That makes your own editorial judgment all the more important: you question AI output critically, polish drafts creatively, and give every text a real, distinctive brand voice.

Nice to have

• Paid Media Experience: Hands-on experience with LinkedIn Campaign Manager and Google Ads (Search & YouTube). You know how to set up and evaluate campaigns.
• Hands-on Video Production: You’re comfortable with a camera and editing software, and you can finish short formats, interviews or social snippets on your own.
• GEO & Web Analytics: You're familiar with web analytics (GA4) and understand how Generative Engine Optimization (GEO) is changing online visibility.

A Great Place to Work. Officially.In 2024, Great Place to Work® named smec Austria’s #1 Best Workplace among small and medium businesses and ranked us #24 among the Best Small & Medium Workplaces in Europe. We know that great work deserves more than a fruit basket. Here's what we have to offer:

• Structured onboarding: a personal onboarding plan and a dedicated buddy who supports you through your first months.
• Hybrid work: work from home two days a week, with all the equipment you need for your home office.
• Flexible hours: Flexitime with a daily window from 6:00 AM to 8:00 PM
• Breakfast & lunch: breakfast and lunch with your colleagues once a week, on us.
• Workation: after your first year, work from another country for up to two weeks a year.
• Personal & professional development: individual skill development, 360° feedback and clear career paths tailored to your ambitions.
• Health & wellbeing: sports programs, medical checks and free access to Instahelp.
• Team & company events: paid team events, ski-days, and off-sites to celebrate success together.
• Share our success: propose charitable projects or get hands-on with NGOs: with our Share Our Success program, we want to give something back to society.
• Modern offices: spaces designed for creativity and focus, at Tabakfabrik in Linz and on Mariahilfer Straße in Vienna.
• Top-notch equipment: a MacBook, an iPhone, a state-of-the-art tech stack with an open mindset to test and licence new AI tools