PR manager

OPPO; As Sudiyah; On-site; OMR 9,000 - 14,000; Full time

Job summary

OPPO is seeking a seasoned Product PR and Communications Lead to craft and execute public relations strategies aligned with product positioning in the Saudi market, while adapting to regional contexts. You will drive core messaging, plan events, and ensure localization of global campaigns to boost core awareness and product volume.

You will build media and KOL relationships, plan PR content from product insights to storytelling, and manage topics for high-impact campaigns.

Qualifications

• Familiar with smartphone/technology products PR and public relations planning.
• Experience with mobile brands, tech media, or PR agencies is preferred.
• Fluent in Arabic; English can be used as working language; Chinese skills are a plus.

Responsibilities

• Develop product public relations and communication strategies and plans based on product positioning and insights for the Saudi market; promote localization of global strategies and optimize via feedback.
• Create product PR events/topics by leveraging technology and consumer trends; lead planning and transform capabilities into influential content in the Saudi market.
• Brand PR and brand image building by aligning with local culture and brand positioning; plan topics, collaborations, and events to strengthen awareness and favorability.
• Manage media and KOL relationships in Saudi Arabia; build a media/KOL matrix and drive high-quality coverage and third‑party endorsements.
• Develop product stories and PR content such as press releases, review guides, and media briefs; ensure accurate, compelling dissemination of content.

Skills

PR strategy

Media relations

KOL management

Arabic fluency

English working language

Job description

• 1.Develop product public relations and communication strategies and plans: Based on product positioning, core selling points, and insights into the Saudi market, develop product public relations strategies, core information, and communication topics, promote the localization and implementation of global communication strategies in Saudi Arabia, and continuously optimize based on communication feedback. Responsible for product volume and core awareness.


• 2.Create product public relations events/topics: Gain insights into technology trends, consumer trends, and local social hotspots, lead product public relations events and communication topic planning, and transform product capabilities into highly discussed and influential communication content in the Saudi market.


• 3.Brand Public Relations and Brand Image Building: Combining brand positioning and local social culture in Saudi Arabia, planning brand public relations topics, collaborations, and events, continuously strengthening the brand's high-end, innovative, and differentiated awareness, and enhancing the brand's influence and favorability among core audiences.


• 4.Media and KOL Relationship Management: Establish and maintain core technology media and KOL relationships in Saudi Arabia, build a media and KOL matrix, promote high-quality evaluation, reporting, and third-party endorsement, and continuously enhance brand and product influence.


• 5.Product Story and PR Content Planning: Deeply understand the product, transform technical capabilities into user value, responsible for core PR materials such as press releases, review guides, media briefs, etc., tell the product story well, and ensure accurate and attractive dissemination of content.

Job Requirements:

• 1.Familiar with the smartphone, technology products, or digital 3C industry, with strong product understanding, content planning, and public relations topic planning abilities; Experience in mobile phone brands, technology media, or PR agencies is preferred, while digital enthusiasts are preferred.


• 2.Familiar with Saudi media and KOL ecosystem, possessing excellent communication, project promotion, and cross team collaboration skills;


• 3.Fluent in Arabic, English can be used as a working language, and Chinese communication skills are preferred.