Marketing Specialist

Wiya; Muscat; On-site; OMR 10,000 - 15,000; Full time

Job summary

A leading technology company in Muscat is looking for a creative Marketing Specialist to develop and execute marketing strategies and manage promotional campaigns. The ideal candidate will have at least 3 years of marketing experience, strong skills in digital marketing, and expertise in tools like Meta Ads Manager and Google Ads Manager. Join us in enhancing brand presence across digital channels and supporting impactful projects.

Benefits

Creative work environment

Professional training opportunities

Participation in diverse projects

Qualifications

• Minimum 3 years of experience in digital and traditional marketing.
• Strong expertise in managing paid campaigns with measurable results.
• Excellent storytelling skills and proficiency in marketing analytics tools.

Responsibilities

• Develop and implement comprehensive marketing strategies.
• Manage paid advertising campaigns to optimize ROI.
• Conduct data analysis and provide performance reports.

Skills

Digital marketing

Traditional marketing

Content creation

Analytical skills

Presentation skills

Communication

Tools

Meta Ads Manager

Google Ads Manager

Google Analytics

Job description

Founder & CEO at Rawaaj | Building Wiya: Oman’s First AI-Powered Customer Experience Platform | Marketing Strategist | Empowering SMEs & Government…

About the Role

We are looking for a creative and ambitious Marketing Specialist to join our team. The ideal candidate will be responsible for developing and executing marketing strategies, managing promotional campaigns, and enhancing our brand presence across digital channels.

Key Responsibilities

• Develop and implement comprehensive marketing strategies (traditional and digital).
• Plan, execute, and monitor promotional campaigns from ideation to reporting.
• Manage paid advertising campaigns through Meta Ads Manager and Google Ads Manager to optimize ROI.
• Oversee and grow social media accounts, including content calendars, publishing, and community engagement.
• Create and deliver creative content (written, visual, video) aligned with the brand identity.
• Conduct data analysis using tools like Google Analytics, Meta Insights, etc., and provide monthly performance reports.
• Research market trends and competitors to identify new opportunities.
• Ensure consistent brand messaging across all channels and campaigns.
• Prepare professional marketing presentations and proposals.
• Collaborate with sales teams to support campaigns and achieve sales targets.
• Organize and manage marketing events (online and offline).
• Stay updated on the latest marketing tools, trends, and best practices.
• Build relationships with influencers, media, and external partners to boost brand visibility.

Qualifications

• Proven experience in both digital and traditional marketing (minimum 3 years).
• Strong expertise in Meta Ads Manager and Google Ads Manager.
• Hands-on experience in creating and managing paid campaigns with measurable results.
• Strong content creation and storytelling skills.
• Analytical skills with proficiency in marketing analytics tools.
• Excellent presentation skills (PowerPoint/Keynote).
• Strong communication and teamwork abilities.

Key Performance Indicators (KPIs)

• Growth in engagement rate across digital channels.
• Achievement of campaign performance metrics (CTR, Conversion Rate, ROI).
• Increase in followers and targeted audience base quarterly.
• Timely execution of monthly content calendars.
• Number and success rate of campaigns executed versus planned.
• Quality and impact of presentations and marketing materials.
• Level of collaboration with sales and customer service teams to meet joint objectives.

What We Offer

• A creative and supportive work environment.
• Opportunities for professional training and career growth.
• Participation in impactful and diverse projects.