Head Marketing FMCG ( Food Products)

Najah Business Solutions LLC; Muscat; On-site; OMR 20,000 - 26,500; Full time

Job summary

An established industry player seeks a dynamic Marketing Manager to spearhead innovative strategies in the FMCG food sector. This role involves leading cross-functional teams to launch products, analyzing market trends, and optimizing marketing campaigns for maximum ROI. The ideal candidate will possess exceptional leadership skills, a creative mindset, and a strong understanding of consumer behavior. With a focus on collaboration and sustainability, you will drive brand equity and enhance market visibility while ensuring compliance with industry regulations. If you are passionate about marketing and ready to make a significant impact, this opportunity is perfect for you.

Qualifications

• 10+ years of experience in marketing within the FMCG food industry.
• Proven track record of successful product launches and campaigns.

Responsibilities

• Develop and execute innovative marketing strategies for the FMCG food sector.
• Lead cross-functional teams to launch new products and drive business results.

Skills

Leadership

Creative Thinking

Market Analysis

Consumer Behavior Understanding

Data Interpretation

Education

Bachelor's degree in Marketing

MBA

Job description

• Develop and execute innovative marketing strategies tailored to the FMCG food sector, ensuring alignment with consumer trends and market dynamics.
• Lead cross-functional teams to launch new products, from concept development to in-market execution, driving measurable business results.
• Analyze market research and consumer insights to refine product offerings and optimize marketing campaigns for maximum ROI.
• Cultivate strong relationships with key stakeholders, including retailers, distributors, and media partners to enhance brand visibility and market penetration.
• Oversee the management of marketing budgets, ensuring effective allocation of resources to achieve strategic objectives.
• Ensure compliance with industry regulations and ethical marketing practices while promoting sustainability initiatives within the brand.
• Foster a culture of creativity and collaboration within the marketing team, encouraging fresh ideas and continuous improvement.
• Drive brand equity through consistent messaging and innovative promotional tactics that resonate with consumers.
• Monitor and report on market performance metrics and competitor activities, adjusting strategies as needed to stay ahead in the market.
• Implement integrated marketing communications plans that leverage digital, social, and traditional media channels to engage target audiences.

Desired Candidate Profile

• Creative thinker with a strong understanding of consumer behavior and market dynamics within the food sector.
• Exceptional leadership qualities with experience in managing and mentoring diverse marketing teams.
• Proven track record of leading successful product launches and marketing campaigns that drive market share growth.
• Bachelor's degree in Marketing, Business Administration, or a related field; an MBA is highly preferred.
• Minimum 10 years of progressive experience in marketing roles within the FMCG food industry, showcasing tangible results.
• Strong analytical skills with the ability to interpret complex data and translate it into actionable marketing strategies.