Exhibitions & Market Research Director

Premier Services and Recruitment; Oman; On-site; OMR 30,000 - 50,000; Full time

Job summary

A leading company in Oman is seeking an Exhibitions & Market Research Director to oversee the development of exhibitions, ensuring strategic alignment and growth. The role involves managing budgets, stakeholder relations, and expanding exhibition brands regionally. The ideal candidate will drive revenue growth, optimize processes, and ensure high attendee satisfaction while fostering long-term partnerships.

Qualifications

• Experience in managing complex events and exhibitions.
• Strong financial analysis and budget control skills.

Responsibilities

• Oversee development and execution of exhibitions.
• Lead and mentor exhibition managers and key personnel.
• Develop strategies to increase revenue through sponsorships.

Skills

Visitor promotion

B2B engagement

Stakeholder management

Budget control

Communication

Negotiation

Leadership

Job description

Position: Exhibitions & Market Research Director

Reports To: CEO

Overview

The Exhibitions & Market Research Director will oversee the development of all company exhibitions, including strategy implementation, ecosystem dynamics, portfolio management, stakeholder relations, budgets, and profitability. The role involves developing two new exhibition profiles for Oman and expanding the company's exhibition brands regionally, especially in Saudi Arabia and Qatar. The director will ensure each event aligns with the company's overall objectives while meeting individual goals related to sustainability and growth. Focus areas include achieving KPIs, process optimization, consistency across events, and driving growth in quality, revenue, profit, and market reach, in line with departmental strategies.

Key Responsibilities

1. Strategic Oversight of Exhibitions Portfolio:
   a. Oversee multiple exhibitions, ensuring strategic alignment and identifying synergies for efficiency and growth.
   b. Collaborate with the CEO to develop and implement long-term strategies for the exhibition portfolio.
2. Event Development & Coordination:
   a. Supervise research, planning, and execution of events including conferences, awards, and ecosystems.
   b. Maintain branding, attendee experience, and exhibitor satisfaction standards.
   c. Work with event managers to ensure quality standards are met.
3. Team Leadership & Development:
   a. Lead and mentor exhibition managers and key personnel.
   b. Promote professional development and training.
4. Revenue Strategy:
   a. Develop strategies to increase revenue through sponsorships, exhibitor participation, and other streams.
   b. Work with sales and marketing to identify new opportunities and expand exhibitor and sponsor bases.
   c. Analyze market trends for pricing and new product development.
5. Marketing & Promotion:
   a. Oversee marketing strategies for the portfolio, ensuring visibility and audience engagement.
   b. Coordinate campaigns across digital, social media, print, and email.
   c. Manage relationships with media partners and industry publications.
6. CRM & Database Management:
   a. Oversee CRM development for stakeholders.
   b. Ensure effective data segmentation for targeted marketing.
   c. Utilize CRM data for lead generation and engagement.
7. Digital Applications:
   a. Oversee development of apps and digital tools to enhance attendee and exhibitor experience.
   b. Collaborate with IT to integrate features like schedules, maps, and networking.
   c. Monitor performance and improve app functionalities.
8. Operational Management:
   a. Implement best practices for managing exhibitions.
   b. Allocate resources efficiently.
   c. Develop and oversee budgets, ensuring financial targets are met.
   d. Report financial performance to the CEO.
9. Payment Processes:
   a. Establish efficient payment collection processes.
   b. Monitor payment statuses and resolve issues.
   c. Promote secure and user-friendly payment systems.
10. Market Expansion:
    a. Identify and lead new exhibition launches in regions or sectors.
    b. Analyze industry trends for competitive advantage.
11. Stakeholder Engagement:
    a. Build and maintain relationships with clients, sponsors, and exhibitors.
    b. Serve as main contact for major stakeholders.
12. Post-Event Evaluation & Continuous Improvement:
    a. Lead evaluations and feedback collection.
    b. Develop strategies for ongoing improvement.
13. Market Research & Business Development:
    a. Oversee marketing of research offerings.
    b. Manage sales and client retention.
    c. Ensure quality of proposals and reports.
    d. Lead presentations to secure contracts.

Key Performance Indicators (KPIs)

• Portfolio success rate: on-time, within-budget events exceeding expectations.
• Revenue growth of the exhibition portfolio.
• Attendee & exhibitor satisfaction scores.
• Success in launching new exhibitions.
• Growth in partnerships, sponsorships, and visitors.
• Operational cost reductions through process improvements.
• Team satisfaction and retention.

Target Expectations

• Drive year-on-year growth across multiple events.
• Maximize operational synergies and resource sharing.
• Lead expansion into new markets and innovative formats.
• Foster stakeholder relationships for long-term partnerships.

Core Skills

Visitor promotion, B2B engagement, ROI, stakeholder management, budget control, portfolio management, complex event handling, communication, negotiation, industry trend awareness, entrepreneurial mindset, asset building, market research, analytics, presentation skills, and leadership.

Required Skills

Sponsorship, CRM, stakeholder engagement, financial analysis, portfolio management, process improvement, publications, branding, sustainability, KPIs, partnerships, conference participation, metrics, continuous improvement, market research, team leadership, campaigns, networking, writing, business development, strategy, databases, presentations, negotiation, payments, social media, research, email, finance, planning, design, marketing, sales, training, communication, and management.