DS Senior Campaign Manager

SWATX; Muscat; On-site; OMR 15,000 - 20,000; Full time

Job summary

An innovative firm is seeking a Senior Campaign Manager who thrives on data-driven marketing strategies. This pivotal role involves leading the formulation and execution of impactful campaigns that harness advanced data science methodologies. You will collaborate closely with data scientists to implement analytical models that optimize customer engagement and campaign performance. Mentoring junior team members and fostering a culture of data literacy will be key aspects of your role. If you are passionate about leveraging data to drive marketing success and have a proven track record in campaign management, this is the perfect opportunity for you.

Qualifications

• 7+ years of marketing campaign management experience focusing on data science.
• Strong analytical skills with proficiency in data visualization tools.

Responsibilities

• Lead data-driven marketing strategies across channels to meet business goals.
• Collaborate with data teams to enhance targeted marketing efforts.

Skills

Data-driven marketing

Analytical skills

Leadership

Communication

Creative problem-solving

Education

Bachelor's degree in Data Science, Marketing, or Statistics

Master's degree (preferred)

Tools

Tableau

Power BI

Marketing automation platforms

CRM systems

Job description

SWATX is on the lookout for a DS Senior Campaign Manager who will bring a data-centric approach to our marketing initiatives. This strategic role is critical for driving impactful campaigns that leverage advanced data science methodologies. You will work closely with data teams to design and execute marketing strategies that not only meet business objectives but also foster customer engagement through data-informed decisions.

Key Responsibilities:

• Lead the formulation and execution of data-driven marketing campaign strategies across various channels, ensuring alignment with customer insights and business goals
• Collaborate with data scientists and analysts to implement advanced analytical models that enhance targeted marketing efforts and optimize customer interactions
• Manage all aspects of the campaign lifecycle, from strategic planning and creative development to execution, analysis, and reporting
• Utilize data analytics tools to monitor campaign performance metrics, providing actionable recommendations for improvement and refinement of tactics
• Foster collaboration between marketing, sales, and product teams to ensure cohesive and effective campaign execution
• Stay informed about the latest trends in data science and marketing analytics to ensure SWATX remains at the forefront of data-driven decision-making
• Mentor junior team members, promoting a culture of data literacy and continuous learning within the marketing team
  
  
  

Requirements

• Bachelor's degree in Data Science, Marketing, Statistics, or a related field; a Master's degree is preferred
• 7+ years of experience in marketing campaign management with a strong focus on data science applications
• Demonstrated success in developing and leading data-driven marketing campaigns that deliver measurable results
• Strong analytical skills and proficiency in data visualization tools (e.g., Tableau, Power BI) and statistical software
• Expertise in marketing automation platforms and CRM systems
• Exceptional leadership and communication skills, with the ability to influence and collaborate across teams
• Ability to think strategically while also being hands-on with campaign execution and analysis
• Creative problem-solver with a results-oriented mindset and a passion for leveraging data to drive marketing success