DS Campaign Analyst

SWATX; Muscat; On-site; OMR 10,000 - 15,000; Full time

Job summary

An established industry player is seeking a detail-oriented DS Campaign Analyst to enhance their marketing efforts. In this exciting role, you'll dive deep into data analysis, providing crucial insights that drive strategic decisions. Your expertise will help optimize marketing strategies and improve campaign effectiveness. Collaborating with campaign managers, you'll identify opportunities for enhancement and utilize statistical techniques to forecast results. This position offers a chance to make a significant impact on the company's marketing initiatives while working in a dynamic and supportive environment. If you're passionate about data and marketing, this is the perfect opportunity for you.

Qualifications

• 2-4 years of experience in data analysis or marketing analytics.
• Proficient in data analysis tools such as Excel and SQL.

Responsibilities

• Analyze marketing data to evaluate campaign performance.
• Create reports and dashboards tracking key performance indicators.

Skills

Data Analysis

Analytical Skills

Problem-Solving

Communication Skills

Education

Bachelor's Degree in Data Science

Bachelor's Degree in Marketing Analytics

Bachelor's Degree in Statistics

Tools

Excel

SQL

Google Analytics

Tableau

Job description

SWATX is looking for a detail-oriented and analytical DS Campaign Analyst to join our marketing team. In this role, you will be responsible for analyzing data from our marketing campaigns, providing insights that drive strategic decision-making. Your expertise in data analysis and understanding of campaign performance metrics will be crucial in optimizing our marketing strategies and ensuring successful outcomes.

Key Responsibilities:

• Collect, analyze, and interpret marketing data to evaluate campaign performance and effectiveness
• Create and maintain comprehensive reports and dashboards that track key performance indicators (KPIs) and campaign metrics
• Collaborate with campaign managers to identify areas for optimization and enhancement of marketing initiatives
• Utilize statistical analysis and modeling techniques to forecast campaign results and recommend actionable strategies
• Monitor industry trends and best practices in data analysis and marketing analytics to improve internal processes
• Provide insights and recommendations to stakeholders regarding campaign performance and potential improvements
• Assist in developing testing strategies, including A/B testing, to evaluate the effectiveness of marketing campaigns
  
  
  

Requirements

• Bachelor's degree in Data Science, Marketing Analytics, Statistics, or a related field
• 2-4 years of experience in data analysis or marketing analytics, preferably in a campaign-focused role
• Proficient in data analysis tools such as Excel, SQL, and analytics platforms (e.g., Google Analytics, Tableau)
• Strong understanding of key marketing metrics and performance indicators
• Excellent analytical and quantitative skills with attention to detail
• Ability to communicate complex data insights in an easy-to-understand manner
• Strong problem-solving skills and a proactive approach to identifying opportunities for improvement
• Experience with A/B testing and other testing methodologies is a plus