About the job Cards Portfolio Specialist
Term:12 months
Division: Cards- Retail
Reports to: Head of Portfolio
Relevant experience:Minimum of 10 years ofexperience Cards PortfolioManagement
Mandatory requirements:
Purpose of Job:
This role will work with clients on the implementation of strategy to optimize performancedrivers and revenues at the portfolio level. It will require working extensively with internal andexternal stakeholders to drive a robust lifecycle management program for card customers anddeliver the business goals.
Tasks:
Core Responsibilities and Accountabilities
- Managing portfolio growth and customer engagement throughout lifecycle of a cardcustomer
- Ensuring balanced growth addressing Credit, Operations, Compliance and Service Deliveryrisks.
- The design and development of best-in-class portfolio programs based on local needs andco-creating globally scalable solutions with the central team.
- Managing the delivery of regulatory changes so that they are delivered timely withseamless client experience and in a cost-effective manner.
- Support to develop and implement strategies to grow the credit card portfolio in line with thebusiness targets
- Support the initiatives related to customer engagement & balance build. This includes end toend management of campaigns across channels to grow spends and balances
- Support the credit card instalment plans strategy, including design and construct of paymentplans, implementation of an effective sales strategy and optimizing revenues
- Work with Marketing and Analytics team on customer segmentation so that focusedefforts can be made to promote usage of Credit Cards to existing customers
- Help retention of profitable customers, work with relevant teams for the implementation of a robust customer retention strategy
- Review consumer behaviour and market trends to identify improvement opportunities forclient engagement through tactical campaigns, market research to identify customerpreferences, competitor analysis, and industry trends, stay up to date with regulatoryrequirements
- Help manage the financial performance of the credit card portfolio. Develop financialforecasts and budgets, monitor actual performance vs. targets & identify opportunities tomitigate any headwinds
- Regularly assess the performance of credit card portfolio, analyze usage patterns,evaluate profitability, monitor customer feedback and identify areas for improvement
- Work closely with relevant teams to ensure that our digital platforms are working as perthe product construct, work along with the digital team on the optimization of customerjourney for a better customer experience
- Focus on enhancing the customer experience throughout customer lifecycle. Identify pain-points and implement initiatives to improve customer engagement & loyalty
- Engage with relevant stakeholders for effective governance and robust controls aroundportfolio programs and processes
- Constantly evolve KPIs and performance dashboards that are aligned to strategic businessobjectives and can help senior management in decision-making
- Management of feedback / issues / complaints involving credit cards business
- Work collaboratively with stakeholders across, Risk management, Operations, Marketing,Retail, Analytics, Technology, Legal and Compliance, External partners supporting portfolioprograms
KPIs
- Increase in card activation rates.
- Growth in card spend (domestic and international).
- Effectiveness of promotional campaigns in increasing card utilization.
- Development of new beneficial partnerships.
Knowledge and Experience
- Relevant experience of 10+ years in cards product / portfolio management
- Regional experience preferred
- Bachelors degree or equivalent qualification. Advanced degree or MBA preferred
- Fluent local office language and English required, other languages desirable
- Comfortable with significant client interaction and interest in building relationships