Waikato Social Content Creator for Impact & Donations

Waikato Womens Refuge; Hamilton; On-site; NZD 41,000 - 48,000; Full time

Job summary

Waikato Women's Refuge is seeking a creative, hands-on Social Media & Content Coordinator to strengthen our digital presence across the Refuge mahi, our donations and fundraising, and The OPP Stop, our large op shop in Hamilton East.

This is not a role for someone who simply schedules posts; you will find stories, capture them, turn it into strong content, and ensure it reaches the right people and drives engagement, donations and foot traffic.

Qualifications

• tertiary qualification in marketing, communications, social media, digital media or related discipline.
• creative, confident and highly capable in the digital space.
• strong knowledge of Facebook, Instagram and Meta Business Suite.
• experience creating and placing paid Meta advertising.
• excellent short form video and content creation skills.
• understanding of TikTok and emerging platforms.
• ability to work independently and generate ideas.
• sensitivity and good judgement within Refuge kaupapa.

Responsibilities

• Regularly visit The OPP Stop and Refuge to gather original photo and video content.
• Create engaging reels, posts, stories and short form video.
• Manage and grow our Facebook, Instagram and other relevant social channels.
• Develop both organic and paid Meta content and campaigns.
• Use social media to increase awareness, engagement and foot traffic to The OPP Stop.
• Build campaigns and content that grow donations and community support.
• Identify and approach Waikato influencers and content creators who align with our kaupapa.
• Develop creative collaborations that introduce Refuge and The OPP Stop to new audiences.
• Help generate community campaigns that encourage quality stock donations to The OPP Stop.
• Identify stories and opportunities across the wider Refuge mahi that should be shared.
• Contribute fresh ideas rather than waiting for a content brief.
• Monitor performance and understand what content and advertising is delivering results.
• Support TikTok content and, ideally, have some knowledge of Google Ads.

Skills

Facebook & Instagram

Meta Business Suite

Paid Meta Ads

Short-form video

TikTok familiarity

Influencer outreach

Content ideation

Education

Marketing/Communications degree

Tools

Google Ads

Job description

Waikato Women's Refuge is seeking a creative, hands-on Social Media & Content Coordinator to strengthen our digital presence across the Refuge mahi, our donations and fundraising, and The OPP Stop, our large op shop in Hamilton East.

This is not a role for someone who simply schedules posts; you will find stories, capture them, turn it into strong content, and ensure it reaches the right people and drives engagement, donations and foot traffic.