Trade Marketing Manager - Auckland

Coca-Cola Europacific Partners; Auckland; On-site; NZD 80,000 - 100,000; Full time

Job summary

A leading beverage company in Auckland is seeking a Trade Marketing Manager to drive brand visibility and market growth. This full-time role involves executing brand activation plans, managing trade promotions, and collaborating with key stakeholders. The ideal candidate has at least 5 years of experience in Trade Marketing, strong project management skills, and a familiarity with the NZ Grocery landscape. The position offers a competitive package and a supportive work environment.

Benefits

Free product allowances

Annual Bonus Plan

Full medical insurance

8% Kiwisaver and Superannuation

Employee Share Program

Gym subsidy and wellness program

Great employee experiences

Learning and development program

Free car parking

Qualifications

• 5 years of industry experience in Trade Marketing, ideally familiar with the NZ Grocery landscape.
• Ability to deliver quality projects on time while adhering to channel strategy.
• Category mindset and curiosity about winning with customers.

Responsibilities

• Lead brand activation plans for key customers and channels.
• Manage trade execution initiatives and calendar.
• Partner with Marketing to craft compelling product stories.

Skills

Interpersonal and communication skills

Commercial awareness

Project management

Time management

Retail media management

Business/Data analysis

Tools

Nielsen

Dunnhumby

Quantium

Job description

Overview

Join the Coca-Cola Europacific (CCEP) team in New Zealand and drive brand visibility and market growth! This is an unparalleled opportunity for an experienced Trade Marketer to deliver world class activations on iconic brands with New Zealand’s largest retailers.

We’re seeking an experienced Trade Marketing Manager with strong project management experience to join a driven, fun, supportive, hard-working and goal-oriented team. This full-time role is based in Auckland and reports to the Head of Brand Activation, Trade Marketing and Design.

Your Impact

The Trade Marketing Manager At Home, working closely with our brand partners, will lead the At Home marketing strategy to execution, including delivery of tools and resources to the sales team and customers to execute with precision and accuracy. Executed in close partnership with the Channel team including Key Account Managers & the CCEP NPD team the role:

• Lead the execution of brand activation plans within joint business plans and annual plans for key customers, channels, and points of connection (POCs).
• Refine, and manage trade execution initiatives and toolkits (e.g., promotions, Point of sale, in-store visibility) with retailer media agencies.
• Manage the channel/trade promotion calendar for focus brands.
• Lead channel inputs to the NPD process and develop internal and external communications for the Key account and sales teams
• Collaborate with internal and external stakeholders to ensure effective trade execution and activation.
• Partner with Marketing and subject matter experts including category to craft compelling product selling stories
• Co-ordinate post campaign reviews with subject matter experts to improve ROI and deliver world class activation.
• Manage and track the At Home Trade Marketing budget

About You

You’re already a Trade Marketer with about 5 years of industry experience (ideally familiar with the NZ Grocery landscape). A self-starter with strong time management expert, with a proven ability to deliver quality projects on time while adhering to the channel’s strategy.

You’ll bring a category mindset and curiosity about how to win with customers and shoppers to drive the Trade Marketing strategy, develop path to purchase and ensure continuous improvement of activation and shopper marketing activity for At Home.

• Excellent interpersonal and communication skills, with the ability to collaborate and negotiate effectively.
• Commercial awareness
• Business Planning
• Project management linking brand partners, commercial functions and head office sales with field teams
• Time management and attention to detail with the ability to juggle multiple (major) campaigns
• Retail media management/ Customer relationship management
• Preferable Trade or Shopper Marketing
• Business/Data analysis/Insights including exposure to Nielsen, Dunnhumby & Quantium data

Your Benefits

You'll get a fantastic package that includes:

• Free monthly product allowances to share with family and friends.
• Bonus: Annual Bonus Plan
• Full medical insurance for you and your family (dependants up to age 21)
• 8% Kiwisaver and Superannuation options for all permanent employees
• Employee Share Program – purchase a part of the business and get your shares matched up to $3000 per year
• Access to our wellbeing program, that includes a gym subsidy, proactive healthcare, medical insurance, and EAP helpline.
• Great employee experiences including Coca-Cola Christmas in the Park, competitions, conferences, recognition programs, giveaways, and product launches.
• Free carparking at all CCEP locations
• Our world-famous learning and development program will set you up for future success - who knows where your CCEP career path will take you!

Working at CCEP

We are exceptionally proud to be recognised as one of NZ’s Best Employers several years in a row! We are successful because we are passionate, hard-working, and committed to our products, our customers and each other. CCEP is a place where people can grow, be happy and be well in a safe, open, and inclusive workplace. We are committed to equal employment opportunities for all employees and to providing employees with a safe work environment free of discrimination and harassment.

We welcome candidates from a wide range of backgrounds, including individuals with disabilities, unique health or mental health requirements, and/or those who embrace neurodiversity to apply for our roles. If you need any accommodations or assistance during the recruitment process to ensure you can showcase your unique differences, please feel free to inform us in your application. If you don’t meet every requirement but believe you’d be a great fit, we encourage you to apply!

CCEP is committed to the health and safety of all employees. This role includes a pre-employment health evaluation process and drug test.

Applications close 3rd October.