Strategic Social Media Manager - Hybrid & Storytelling

University of Auckland; Auckland; Hybrid; NZD 99,000 - 134,000; Full time

Benefits offered by this job

Up to 6.75% superannuation scheme

Five weeks annual leave

Flexible hybrid working options

Career development programmes and PD

Staff wellbeing initiatives

Job summary

Waipapa Taumata Rau | The University of Auckland is seeking an experienced Social Media Manager to lead the University’s organic social media presence. You will craft audience-led content strategies across Instagram, Facebook, TikTok, LinkedIn and YouTube, driving engagement, brand awareness and storytelling.

You'll partner with marketing, communications and recruitment teams to translate complex topics into engaging content, guided by insights and analytics to optimise results across channels.

Qualifications

• Significant experience leading audience-led social media strategies in a large, complex organisation or for a high-profile brand.
• Deep expertise across Instagram, Facebook, TikTok, LinkedIn and YouTube, with a strong understanding of platform-specific audiences and content.
• Proven ability to influence stakeholders, build trusted relationships and translate social media expertise into clear, practical advice.
• A strong audience mindset, using insights and data to understand what motivates engagement and inform strategic decisions.
• Experience uncovering and developing compelling stories through collaboration with stakeholders from a wide range of backgrounds and disciplines.
• Demonstrated success using analytics and performance reporting to optimise content, campaigns and channel effectiveness.
• A curiosity for emerging trends and technologies, alongside a willingness to test, learn and continuously improve.
• Excellent communication, storytelling and stakeholder engagement skills.

Responsibilities

• Implementing and optimising the University’s organic social media strategy.
• Leading content planning and storytelling across multiple social platforms
• Using audience insights and performance data to inform content and channel decisions
• Protecting and enhancing the University’s brand reputation while proactively managing reputational risk across social media channels
• Partnering with stakeholders to identify, develop and amplify compelling stories
• Advising teams across the University on social media best practice
• Monitoring trends, emerging platforms and new opportunities for engagement
• Driving innovation through experimentation, testing and continuous improvement
• Managing social media governance, brand consistency and reputational risk
• Leading and mentoring social media team members

Skills

Audience insights

Platform expertise

Stakeholder engagement

Analytical mindset

Storytelling

Data-driven decisions

Emerging trends

Communication

Job description

Waipapa Taumata Rau | The University of Auckland is seeking an experienced Social Media Manager to lead the University’s organic social media presence. You will craft audience-led content strategies across Instagram, Facebook, TikTok, LinkedIn and YouTube, driving engagement, brand awareness and storytelling.

You'll partner with marketing, communications and recruitment teams to translate complex topics into engaging content, guided by insights and analytics to optimise results across channels.