Audience-Driven Social Media Lead

Theuniversityofauckland; Auckland; Presencial; NZD 99.000 - 134.000; Jornada completa

Descripción de la vacante

The University of Auckland is seeking an experienced Social Media Manager to lead the University's organic social presence across Instagram, Facebook, TikTok, LinkedIn and YouTube, delivering audience-led storytelling and measurable impact.

You will partner with Marketing, Communications, the International Office and recruitment teams to develop strategies rooted in data, insights and platform nuances to grow engagement and strengthen brand.

Formación

• Significant experience leading audience-led social media strategies in a large, complex organisation or for a high-profile brand.
• Deep expertise across major platforms with platform-specific audiences and content.
• Proven ability to influence stakeholders and translate social media expertise into practical advice.

Responsabilidades

• Implement and optimise the University's organic social media strategy.
• Lead content planning and storytelling across multiple social platforms.
• Use audience insights and performance data to inform content and channel decisions.
• Protect and enhance the University's brand reputation across social media.
• Partner with stakeholders to identify, develop and amplify compelling stories.
• Advise teams on social media best practice.
• Monitor trends and opportunities for engagement across platforms.
• Drive innovation through experimentation and continuous improvement.
• Lead and mentor social media team members.

Conocimientos

Social media strategy

Stakeholder engagement

Content planning

Analytics & insights

Brand management

Descripción del empleo

The University of Auckland is seeking an experienced Social Media Manager to lead the University's organic social presence across Instagram, Facebook, TikTok, LinkedIn and YouTube, delivering audience-led storytelling and measurable impact.

You will partner with Marketing, Communications, the International Office and recruitment teams to develop strategies rooted in data, insights and platform nuances to grow engagement and strengthen brand.