Strategic Marketing Manager

RYHR; New Zealand; On-site; NZD 90,000 - 120,000; Full time

Job summary

A leading outdoor power equipment company in New Zealand seeks a Strategic National Marketing Manager to develop and execute innovative marketing strategies. This full-time role requires proven leadership in marketing across various channels, with a focus on brand growth and customer engagement. Join a company committed to empowering its people and achieving measurable business results.

Qualifications

• Experience in strategic marketing leadership.
• Strong track record across the full marketing mix.
• Proven ability to turn insights into actionable strategies.

Responsibilities

• Lead the development and execution of integrated marketing strategies.
• Manage promotional events and cross-channel campaigns.
• Align marketing efforts with company goals.

Skills

Strategic marketing leadership

Cross-channel campaign management

Digital marketing expertise

Content strategy

Brand development

Job description

Steelfort, a proudly New Zealand-owned company approaching its 80th year, is a market leader in the Outdoor Power Equipment industry. With a portfolio of iconic brands including Lawnmaster, Victa, Power Parts, Rover, Cub Cadet, and Hustler, we’re committed to innovation, growth, and excellence.

If you're a strategic marketing leader who knows how to build brands people believe in, turn insights into action, and bring teams together to drive real results, we’d love to hear from you.

We’re looking for a Strategic National Marketing Manager to lead the development and execution of integrated marketing strategies that grow our brands, attract new customers, and deliver measurable business results. This role sits at the heart of our leadership team, working closely with senior stakeholders to align marketing efforts with company goals, shape product and service offerings, and empower the sales team with the tools they need to succeed. You’ll lead cross-channel campaigns, manage promotional events, and ensure every customer touchpoint reflects a consistent and compelling brand story.

You’ll bring experience in strategic marketing leadership, along with a strong track record across the full marketing mix—brand, product, campaigns, digital, and content. You know how to turn insights into strategy and strategy into action. You’re a long-term thinker, but you also know how to deliver.

This is a full-time, permanent role based in Palmerston North.

In return, you’ll become a key player in a well-established, proudly New Zealand-owned company that values innovation, teamwork, and results-driven leadership. We believe in empowering our people to make a real impact, shaping brand stories that resonate and driving growth across the business.

If you’re ready to lead bold marketing strategies that shape how people connect with our brand across the country, get in touch with us today.

Contact Kelly Grogan on 021 560 172 or [e-mail] to learn more about the role.