Strategic Commercial Lead: New Platforms & Propositions

Stuff; Auckland; On-site; NZD 150,000 - 190,000; Full time

Job summary

Stuff is seeking a Commercial Strategy Lead for Harakeke, its commercial content, integration and sponsorship arm. You will shape strategic frameworks, own high‑value opportunities and turn ambitious briefs into new products and platforms that deliver real commercial value.

You’ll lead senior client conversations and mentor the Harakeke team, balancing AI trends with human creativity to stay ahead in a fast‑moving media landscape.

Qualifications

• 8+ years’ experience in commercial strategy, integration, brand partnerships, media, advertising or agency environments.
• Proven track record of leading complex, high-value pitches from brief through to outcome.
• Experience creating new commercial products, platforms or propositions — not simply adapting existing formats.
• Strong strategic thinking and the ability to create frameworks that help others solve problems.
• Senior client and agency experience, with the confidence to lead complex conversations and influence decision-makers.
• Strong creative judgement and commercial acumen.
• Experience coaching or mentoring others.
• High comfort with AI and emerging tools, with judgement to know where technology adds value and where human creativity matters most.

Responsibilities

• Lead complex, high-value pitch responses with new-to-market thinking, products or platforms.
• Develop new commercial propositions and platforms for sale.
• Own strategic responses to Stuff’s largest opportunities from brief to pitch and outcomes.
• Turn Stuff’s audience, journalism, trust, data, platforms, products, IP and insights into compelling commercial opportunities.
• Anticipate future audience interactions with Stuff’s platforms and balance AI with human creativity.
• Develop and share strategic frameworks, templates and playbooks for Harakeke.
• Lead senior client and agency conversations on strategic opportunities.
• Collaborate with the Director of Harakeke on opportunity assessment and escalation.
• Mentor the Creative Strategist and wider Harakeke team.

Skills

Strategic thinking

Creative instinct

Commercial judgement

Pitch leadership

Mentoring

Job description

Stuff is seeking a Commercial Strategy Lead for Harakeke, its commercial content, integration and sponsorship arm. You will shape strategic frameworks, own high‑value opportunities and turn ambitious briefs into new products and platforms that deliver real commercial value.

You’ll lead senior client conversations and mentor the Harakeke team, balancing AI trends with human creativity to stay ahead in a fast‑moving media landscape.