Social Media Specialist

Auckland Council; Auckland; On-site; NZD 91,000 - 107,000; Full time

Benefits offered by this job

KiwiSaver contribution

Flexible working options

Job summary

Auckland Council is seeking a Social Media Specialist to manage end-to-end social content across platforms such as Facebook, Instagram, and TikTok. The role sits within the Brand and Channel team and is based in Central Auckland, offering a hybrid work arrangement and flexible options.

You will help bring Auckland's parks, libraries, pools, cycleways and community spaces to life by telling stories around growth projects, environmental protection, arts, culture and events.

Qualifications

• 3–5 years' experience in a social media role for a large complex organisation.
• Proficiency in video content creation and editing tools (Premiere Pro, Capcut).
• Strong copy writing skills and a basic understanding of Te Reo.
• Ability to collaborate with internal stakeholders on content plans and campaigns.

Responsibilities

• Collaborate with internal stakeholders to develop engaging social strategies and content plans.
• Identify emerging trends to stay ahead of the algorithm.
• Use insights to optimise content and audience engagement.
• Plan, script, film and edit short form video native to the platform.
• Write social copy reflecting our tone of voice and connects with Aucklanders.
• Collaborate with the marketing team on integrated and paid advertising strategies.

Skills

Stakeholder management

Video content creation

Copywriting

Social media strategy

Content planning

Tools

Premiere Pro

CapCut

Job description

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• Social Media Specialist experienced working for a large complex organisation
• Hybrid role with flexible working options based in Central Auckland
• Salary of $91,027 to $107,090 plus KiwiSaver contribution

Auckland Council has an exciting opportunity for a Social Media Specialist within their Brand and Channel team. In this role you will be responsible for end-to-end social content creation from planning to scheduling across all our social channels including Facebook, Instagram, and TikTok.

You will bring Auckland's parks, libraries, pools, cycleways, and community spaces to life telling the stories behind growth projects, environmental protection, arts, culture, and events.

What you will be doing:

• Collaborate with internal stakeholders to develop engaging social strategies and content plans.
• Identify emerging trends and new opportunities to stay ahead of the algorithm.
• Use insights to continuously optimise content and audience engagement.
• Plan, script, film and edit short form video that is native to the platform.
• Write social copy that reflects our tone of voice and connects with Aucklanders.
• Collaborate with the marketing team on integrated and paid advertising strategies.

We are looking for a Social Media Specialist that is passionate about storytelling, has strong stakeholder management skills, is adaptable, resourceful, solutions focused, creative and pragmatic. Alongside managing multiple projects with great attention to detail, the role will require you to have:

• 3- 5 years' experience working in a social media role for a large complex organisation.
• Proficiency in video content creation and editing tools (e.g., Premiere Pro, Capcut or similar).
• Great interpersonal skills and the ability to build strong working relationships.
• Experience contributing to integrated campaigns across organic, paid, and/or influencer channels.
• Strong copy writing skills and a basic understanding of Te Reo.
• Is self-motivated, proactive and can demonstrate strong initiative.

Auckland Council is the largest local government council across Oceania, serving over 1.8 million people and contributing towards making Tāmaki Makaurau an Auckland we can all be proud of.

We offer a range of employee benefits and proudly support flexible working options where possible. View a snapshot of some of our employee benefits here

Applications close: Sunday 13 September at 11:59 pm

Our employer KiwiSaver contribution is additional to base salary offered.

Auckland Council is an equal opportunity employer (EOE), and we are committed to providing a working environment that embraces and values diversity and inclusion. If you have any support or access requirements, we encourage you to advise us at the time of application to assist you through the recruitment process.