Social Media & Content Specialist – Inspire Outdoor Adventure

Macpac Ltd.; Christchurch; On-site; NZD 70,000 - 90,000; Full time

Job summary

An outdoor retail company in Christchurch is seeking a Content and Social Media Manager to lead its content strategy across various channels. The ideal candidate will have experience in content marketing, strong copywriting skills, and a passion for the outdoors. This role offers a collaborative environment focused on creative growth and innovation.

Benefits

Flexible working environment

Collaborative team culture

Growth opportunities

Qualifications

• Strong experience in content marketing and managing social media channels.
• Excellent copywriting skills with the ability to adapt tone for various platforms.
• A proactive attitude and ability to turn ideas into action.

Responsibilities

• Lead the content strategy across various channels.
• Develop a content calendar supporting marketing campaigns.
• Create engaging educational content to help customers.

Skills

Content marketing

Social media management

Copywriting

Creative thinking

Collaboration skills

Job description

Overview

Content and Social Media Manager Macpac_PC52_January23.docx

About the Role… Lead Macpac’s content across social, web, email and in-store channels. Craft engaging content, drive strategy, and bring our outdoor brand to life.

What You’ll Be Doing

• Content Strategist: Collaborate with team on brand-aligned content that aligns with Macpac’s brand and business goals.
• Calendar Planner: Plan and deliver a rolling content calendar that supports campaigns, product launches, key partnerships.
• Storyteller & Educator: Create educational and inspirational content — helping customers adventure better, from gear advice to trail stories.
• Social Media Leader: Lead the social media strategy and execution across Instagram, Facebook, TikTok, Pinterest, and YouTube.
• Cross-Team Collaborator: Work with in-house production, product designers, and eCommerce teams to ensure cohesive storytelling across every platform.
• Partnership Creator: Partner with brand ambassadors and outdoor partners to create authentic, engaging content.
• Performance Analyst: Monitor engagement, growth, and conversion metrics — and continuously optimise for impact.
• Brand Champion: Uphold Macpac’s brand voice and visual standards across all touchpoints.

What You’ll Bring

• Outdoor Enthusiast: A passion for the outdoors — you understand the outdoor life and the community.
• Content & Social Pro: Strong experience in content marketing and social media management, ideally in a brand-led or agency environment.
• Master Storyteller: Excellent copywriting and storytelling skills with a natural ability to adapt tone and message for different platforms.
• Creative Strategist: Creative thinking balanced with strategic discipline — you can dream it and deliver it.
• Self-Starter: A proactive attitude and a knack for turning ideas into action.
• Collaborative Team Player: Strong collaboration skills — working closely with product, marketing, production, and the graphic design team to bring campaigns to life.
• Bonus Experience: Experience in eCommerce, adventure/sport/lifestyle brands, or visual storytelling.

Why You’ll Love It Here

• Join a passionate, collaborative team who genuinely live and breathe adventure.
• Work with purpose — everything we do is to equip outdoor enthusiasts to ‘adventure better.’
• Be part of a brand with heritage, innovation, and heart.
• Enjoy a flexible, creative, and collaborative environment that values initiative and growth.

Ready to Lead the Adventure? If you’re ready to take the next step in your marketing journey — crafting stories that inspire and leading a brand that stands for adventure, sustainability, and community — we’d love to hear from you. Apply now and help us equip the world to adventure better.

Our Culture of Inclusion: Super Retail Group is proud to be an equal opportunity employer. We support, promote and celebrate diversity and we recognise the benefits a culture of inclusion brings to our workplace and customer experience.