Senior Social Media and Content Stratgeist

Monster Group; Wellington; Remote; NZD 70,000 - 90,000; Full time

Job summary

A leading energy comparison company is seeking a Senior Social Media & Content Strategist in Wellington. This role involves executing a comprehensive social media strategy, managing content production, and collaborating with various teams in a remote-first environment. The ideal candidate has 3+ years of experience and a strong understanding of social media performance metrics. Join a high-growth company that values innovation and impact.

Benefits

Remote-first flexibility

Inclusive leadership

Data-led decision making

Qualifications

• 3+ years in a content strategy or social media leadership role.
• Track record of growing social accounts with performance outcomes.
• Strong understanding of performance metrics.

Responsibilities

• Own and execute the multi-platform social media strategy.
• Source and manage UGC creators and influencers.
• Monitor and report on KPIs like engagement rate and CTR.

Skills

Social media strategy

Content production

Community building

Project management

Data analytics

Tools

Meta Business Suite

Google Workspace

TikTok Ads Manager

Canva

Job description

Job Description

Remote Work

Purpose

Electricity Monster is currently looking to appoint a Senior Social Media & Content Strategist who lives and breathes social media. The role will be responsible for leading our content and social media efforts across TikTok, Meta (Facebook/Instagram), and LinkedIn. In this role, you won’t just guide strategy, you’ll bring it to life, partnering with creatives, influencers, and cross-functional stakeholders to deliver performance-driven, brand-aligned content that drives real business outcomes. You’ll have the creative freedom and decision-making power to shape our social presence, test bold ideas, and bring new concepts to life in a fast-moving environment. This is a senior-level individual contributor role where you’ll have significant ownership over content strategy and execution, while working closely with other key teams across the business.

You’ll thrive here if you love wearing multiple hats: part strategist, part content producer, part community builder.

Key Responsibilities

• Own and execute our multi-platform social media strategy (TikTok, Meta, LinkedIn), focused on both brand awareness and lead generation.
• Plan, brief, and oversee the production of short-form videos, carousels, motion graphics, testimonials, and social-first copy.
• Source and manage UGC creators, influencers, and freelancers, ensuring quality and brand alignment.
• Own and manage the content calendar, from planning and posting to daily management.
• A/B test creative elements (hooks, captions, thumbnails, formats) and iterate quickly based on performance.
• Work closely with all internal and external stakeholders to align organic and paid content for maximum impact.
• Collaborate with: Marketing, sales, and creative teams to align social content with broader campaigns.
• Work with external creators, freelancers, and agencies to scale our content production.
• Monitor, measure, and report on KPIs including CPL, engagement rate, CTR, and ROAS providing insights to inform future strategy.
• Stay on top of trends, memes, and cultural moments, using them to craft reactive and viral content opportunities.
• Ensure all content meets brand voice, tone, and visual identity guidelines while still pushing creative boundaries.

Requirements

• 3+ years in a content strategy or social media leadership role, ideally in a high-growth, consumer-facing environment.
• A track record of growing social accounts with performance outcomes through UGC and native content.
• Strong understanding of performance metrics (CPL, CTR, ROAS, retention)
• Deep knowledge of social platforms’ algorithms, trends, and formats especially for TikTok and Instagram Reels.
• A knack for managing UGC creators, influencers, and creative teams, brief clearly, give constructive feedback, and ensure deadlines are met.
• Confidence with tools like Meta Business Suite, Google Workspace, TikTok Ads Manager, Loomly, ManyChat, Canva, or CapCut / Descript / Frame.io for video feedback
• Excellent written and verbal communication skills whether briefing a creator or pitching a new campaign idea.
• We’re looking for a social-first, content-native marketer, someone who lives and breathes TikTok, Reels, and storytelling.
• Excellent project management and communication skills.

Additional Requirements (Desirable But Not Essential)

• Experience in using MotionAPP (AI Productivity App)
• Have experience in Telco, Energy, SaaS, Technology or Home Services.
• Understand lead gen workflows, CRM journeys, or funnel marketing.
• Can write killer captions or scripts when needed.
• Have experience working in a remote-first team or across time zones.
• Are comfortable on camera or creating demo content yourself.

Benefits

At Electricity Monster, we don’t just hire, we build futures. What began as a small, ambitious team has grown into a category-leading energy comparison business, trusted by over 100,000 customers across Australia. But our greatest asset isn’t just our technology or growth, it’s our people.

We’ve cultivated a culture that’s performance-driven, but people-first. One that balances high expectations with deep support. Whether you’re just starting out or bringing years of experience to the table, here you’ll find a place where your ideas are heard, your growth is supported, and your impact is felt.

What can you expect?

• Make a Real Impact Help thousands of households and businesses make smarter energy decisions every single day.
• Join a Global Business on the Rise Be part of a fast-paced, high-growth company that values clarity, speed, and commercial outcomes.
• Own High-Visibility Projects Work on initiatives that shape business strategy and customer experience and not just vanity metrics.
• Remote-First Flexibility Thrive in a remote-first environment built on autonomy, agility, and trust.
• Inclusive, Transparent Leadership Collaborate with approachable leaders and cross-functional teams that value open dialogue and shared success.
• Data-Led Decision Making Your work won’t sit in a dashboard, it will influence real business actions and strategic direction.

Electricity Monster is more than a workplace, it's a launchpad for ambitious, creative, and customer-obsessed professionals who want to do great work that matters.