Senior Qual Strategist - Brand, Innovation, Consumer Psychology

Resources Group; Auckland; On-site; NZD 80,000 - 100,000; Full time

Job summary

Join a leading strategy and insights consultancy in Auckland as a Senior Qualitative Strategist. Leverage your expertise in qualitative research to help major clients connect with consumers on a deeper level, impacting brand strategy and innovation. This role offers the chance to lead exciting projects in a collaborative environment, where your individuality and insights will make a meaningful difference.

Qualifications

• 3+ years’ experience in qualitative research or brand strategy.
• Strong qualitative skills including running groups and interpreting insights.
• Ability to craft compelling stories from data.

Responsibilities

• Leading end-to-end qualitative research projects.
• Designing methodologies to uncover deep insights.
• Collaborating with a flat team to shape the strategic direction.

Skills

Qualitative research

Brand strategy

Human-centred insight

Storytelling

Strategic thinking

Job description

Are you endlessly curious about human behaviour? Do you want to help brands connect in more meaningful ways?
Join a smart, forward-thinking strategy and insights consultancy where consumer psychology, cultural insight, and brand strategy intersect. Based in Auckland, this agency partners with clients across tech, FMCG, services, lifestyle and more, helping them solve complex commercial and creative challenges with thoughtful, qual-led strategy.
They’re now looking for a Senior Qualitative Strategist to join the team and lead on some of their most exciting client work.

What you’ll be doing:

• Leading end-to-end qualitative research projects – from brief to delivery – with a focus on brand, innovation, and creative positioning.
• Designing bespoke methodologies and applying your qualitative expertise to uncover deep insight and shape strategy.
• Running groups, depths, ethnographies and cultural immersions with confidence and sensitivity.
• Helping big-name clients understand people better – from travel mindsets and skincare choices to media habits and UX needs.
• Working closely with a flat, collaborative team where everyone contributes to thinking, culture, and direction.

Recent client questions include:

• How should a new global gaming brand launch in ANZ?
• What messaging will cut through in a crowded natural skincare market?
• How are domestic and international travellers planning their journeys post-pandemic?
• How do we track and grow community engagement for a much-loved hospitality brand?

What you’ll bring:

• 3+ years’ experience in qualitative research, brand strategy, or human-centred insight, ideally from a research agency or brand consultancy.
• Strong qualitative chops – you’re confident running groups, depths, ethnos, and interpreting what really matters.
• A strategic mindset and the ability to draw meaning from conversations, not just report them.
• An ability to craft compelling stories and present insights that spark action.
• A desire to collaborate, contribute, and carve out your own space in a team that values individuality and original thinking.

This is a brilliant opportunity for someone who wants to step up, own projects, and do thinking that makes a difference.

Interested?
Send your CV to Rowan Haylett at [e-mail]. Let’s chat.

About Resources Group
We are the Leading Global Talent Agency for Insights, Analytics & Data Strategy.Our consultants take the time to truly understand your career aims and are dedicated to providing tailored, impartial advice to find you the very best career move. We have access to an unrivalled and exclusive range of job opportunities with trailblazing agencies and blue-chips across Australia, NZ and APAC.
Resources Group’s Diversity and Equality Policy determines that we submit applicants to our clients on the basis of merit and ability, regardless of race, colour, age, disability, family responsibilities, gender, marital status, nationality, religious or political views or affiliations, sexual orientation or socio-economic background.