Senior Product Marketing Manager

Federato; New Zealand; Remote; NZD 120,000 - 150,000; Full time

Job summary

A technology insurance firm in New Zealand is seeking an experienced Product Marketing Manager to lead their go-to-market strategies for new product launches. You will collaborate with sales, customer success, and product management teams to define messaging and customer insights. The ideal candidate has over 6 years of experience in B2B enterprise software marketing, excellent communication skills, and a strong analytical background.

Qualifications

• 6+ years in product marketing within a B2B enterprise software environment.
• Proven ability to develop and execute successful product marketing strategies.
• Outstanding written and verbal communication skills.

Responsibilities

• Develop and execute comprehensive go-to-market plans for new product launches.
• Define and refine product positioning and messaging for target buyer personas.
• Monitor and analyze the competitive landscape for market trends.

Skills

Strategic Thinking

Analytical Skills

Excellent Communication

Collaboration & Influence

Technical Aptitude

Job description

Overview

Federato is on a mission to defend the right to efficient, equitable insurance for all. We enable insurers to provide affordable coverage to people and organizations facing today’s issues — the climate crisis, cyber-attacks, social inflation, etc. Our AI/ML-driven platform leverages deep reinforcement learning to help insurance companies optimize the portfolio of risks they insure, allowing them to provide fair and equitable pricing in difficult-to-price areas. Our category-defining RiskOps solution surfaces real-time risk and portfolio insights and helps underwriters make better decisions, putting them back in the driver’s seat to meet their goals while serving society.

Here at Federato, culture fit matters as much as capability. We move fast, listen to our users, apply first principles to problem solving, value learning, and embrace the ability to change our minds. We’re here to have fun and make a difference through our people.

Role Responsibilities

• Go-to-Market Strategy: Develop and execute comprehensive go-to-market plans for new product launches, features, and updates. Collaborate with product management, sales, and customer success teams to ensure smooth and impactful launches.
• Product Positioning & Messaging: Define and refine product positioning and messaging to resonate with target buyer personas and verticals. Create clear, compelling, and differentiated value propositions for our products.
• Competitive Intelligence: Monitor and analyze the competitive landscape to identify market trends, emerging technologies, and new threats. Use this information to refine product positioning and help shape the roadmap.
• Sales Enablement: Equip the sales team with tools and resources such as product demos, case studies, competitive battlecards, and objection-handling materials to drive sales growth.
• Customer & Persona Insights: Understand our customer base and key personas to tailor messaging and campaigns that address pain points and aspirations.
• Cross-functional Collaboration: Work with product management, sales, and customer success teams to ensure alignment across go-to-market efforts and act as a bridge between the product team and the market.
• Campaign Execution: Lead the execution of integrated marketing campaigns that drive product adoption, retention, and engagement, working with demand generation and content teams.
• Analytics & Reporting: Measure and track the success of product marketing initiatives, using data to refine strategies and improve outcomes.

Role Requirements

• Experience: 6+ years in product marketing within a B2B enterprise software environment.
• Strategic Thinking: Proven ability to develop and execute successful product marketing strategies and translate complex product features into clear customer benefits.
• Analytical Skills: Ability to analyze market data, customer insights, and performance metrics to inform decisions and optimize campaigns.
• Excellent Communication: Outstanding written and verbal communication skills, with the ability to distill complex information for diverse audiences.
• Collaboration & Influence: Strong interpersonal skills and the ability to collaborate with cross-functional teams and influence stakeholders at all levels.
• Technical Aptitude: Comfort working with SaaS products and translating technical aspects into clear customer benefits.

Culture & Equal Opportunity

At Federato, we value capability and culture fit. We move quickly, listen to users, apply first principles, and value learning and adaptability. We are an equal-opportunity employer and value diversity. We do not discriminate on the basis of race, religion, color, national origin, sex, gender expression, sexual orientation, age, marital status, veteran status, disability status, or any other protected characteristic. We provide reasonable accommodation to applicants and employees where required by law.

Voluntary Self-Identification

We may ask candidates to respond to voluntary self-identification questions for government reporting purposes. Completion is voluntary and will not affect hiring decisions. Any information provided will be kept confidential and used in accordance with applicable law.