Senior Māori Brand & Audience Lead

University of Auckland; Auckland; Hybrid; NZD 87,000 - 118,000; Full time

Benefits offered by this job

37.5-hour week

Hybrid/remote work patterns

Salary framework with zones and pay up

Job summary

The University of Auckland seeks a Senior Brand Adviser – Māori to shape how the University connects with Māori audiences. Bring strong marketing expertise, Te Ao Māori knowledge and authentic engagement across iwi and Māori organisations.

You will collaborate with Marketing and Recruitment, PVC Māori Office and faculties, delivering culturally grounded campaigns, events and activations with meaningful impact.

Qualifications

• 6+ years’ experience in marketing, brand, campaigns, audience engagement or related field

Responsibilities

• Develop and deliver Māori-focused marketing activity across the University.
• Bring Māori audience insight and Te Ao Māori knowledge into campaigns and brand activity.
• Shape ideas, messaging and experiences that are relevant, meaningful and culturally grounded.
• Build and maintain strong relationships with Māori communities and stakeholders.
• Apply te reo Māori and Te Tiriti o Waitangi in marketing discussions and advice.
• Collaborate across teams to bring Māori campaigns and events to life.
• Review Māori-focused content for authenticity and relevance.
• Identify opportunities to strengthen the University’s Māori brand presence.
• Connect Māori audience insights with brand, recruitment and wider University priorities.
• Take ownership of your portfolio and manage competing priorities.

Skills

Māori audiences knowledge

Brand strategy

Campaigns & activation

Relationship building

Te ao Māori & Te Tiriti knowledge

Job description

The University of Auckland seeks a Senior Brand Adviser – Māori to shape how the University connects with Māori audiences. Bring strong marketing expertise, Te Ao Māori knowledge and authentic engagement across iwi and Māori organisations.

You will collaborate with Marketing and Recruitment, PVC Māori Office and faculties, delivering culturally grounded campaigns, events and activations with meaningful impact.