Pacific Brand Strategist for Community Engagement

University of Auckland; Auckland; Hybrid; NZD 87,000 - 118,000; Full time

Benefits offered by this job

Hybrid/remote work

5 weeks annual leave

Superannuation up to 6.75%

On-site childcare

Job summary

The University of Auckland is seeking a Senior Brand Adviser – Pacific to shape how the University connects with Pacific communities. The role requires a strong background in marketing and brand, with deep Pacific audience insight and the ability to influence stakeholders across a large organisation.

You will lead campaigns, activations and events, build relationships with Pacific communities and ensure culturally authentic marketing.

Qualifications

• Minimum 6 years’ experience in marketing, brand, campaigns or audience engagement.
• Strong experience developing and delivering marketing campaigns, activations and events.
• Strong understanding of Pacific audiences, communities and culture.
• Experience building and maintaining genuine relationships with Pacific communities, organisations and stakeholders.
• Ability to turn audience insight into strong ideas, messaging and experiences.
• Strong knowledge of brand, marketing strategy, audience insight and activation.
• Confidence providing specialist marketing advice and influencing stakeholders.
• Strong cultural judgement and a commitment to authentic Pacific representation.

Responsibilities

• Shape Pacific-focused marketing and brand activity across the University, from campaigns to events.
• Develop and deliver marketing activity that connects with Pacific audiences.
• Bring Pacific insight into campaigns, messaging and experiences.
• Build strong relationships with Pacific communities, organisations and stakeholders.
• Provide specialist advice on Pacific audiences, marketing and brand.
• Collaborate across teams to bring campaigns and activations to life.
• Review Pacific-focused content for relevance and cultural responsiveness.

Skills

Marketing strategy

Brand management

Campaign management

Audience engagement

Pacific communities understanding

Relationship building

Stakeholder influence

Job description

The University of Auckland is seeking a Senior Brand Adviser – Pacific to shape how the University connects with Pacific communities. The role requires a strong background in marketing and brand, with deep Pacific audience insight and the ability to influence stakeholders across a large organisation.

You will lead campaigns, activations and events, build relationships with Pacific communities and ensure culturally authentic marketing.