Senior/Manager, Business Development

ESSEC Business School; Queenstown; On-site; NZD 80,000 - 120,000; Full time

Job summary

ESSEC Business School is seeking a Senior/Manager for Business Development to drive student recruitment for Executive MBA and Executive Masters programs. The ideal candidate will possess strong communication, marketing, and analytical skills and be experienced in developing effective recruitment strategies. This role involves collaboration with various stakeholders and may require some international travel.

Qualifications

• 7 years of relevant experience, preferably in a higher education setting.
• Familiarity with CRM and marketing automation software.
• Experience with media strategy and digital marketing is a plus.

Responsibilities

• Responsible for the successful recruitment of students for Executive MBA and Executive Masters programs.
• Collaborate with the Academic Director to develop recruitment strategies.
• Represent programs at events to attract quality applicants.

Skills

Communication

Presentation

Analytical Mindset

Digital Literacy

Education

Bachelor's degree in Business Administration, Marketing, or related fields

Tools

Salesforce

Marketo

Google Workspace

Microsoft Office

Job description

ESSEC Asia-Pacific opened its doors in Singapore in 2005. The state-of-the-art campus located in the One-North innovation hub welcomes about 1,000 students and professionals globally each year. The campus offers undergraduate (Global BBA), graduate (Master in Management, Specialized Masters) and Executive Education (Executive MBA, Custom, Open Enrolment) programs. The campus has sustained growth in local talent of faculty, staff, students, and alumni, and serves as the Asia-Pacific regional hub developing and expanding our network of academic and corporate partnerships in and around the region.

The Senior/Manager for Business Development is responsible for the successful recruitment of students for our Executive MBA and Executive Masters programs. The incumbent works in collaboration with the Academic Director to develop and implement strategies and activities to achieve application volume, diversity and quality of the candidates.

The candidate will report to the Head of the Post Experience Programs.

Responsibilities:

1. Business development

• Recruit quality applicants for the Executive MBA and Executive Masters programs

• Work closely with the Academic Director to nurture leads and the pipeline

• Represent programs at events such as education fairs, information sessions and coffee chats

• Consult with prospects on program suitability

• Maintain CRM reports on prospects and current students

2. Marketing

• Collaborate with marketing colleagues with consistent feedback loops to develop strategies for B2C product marketing, lead generation, nurture, and conversion

3. Admissions

• Collaborate with admissions team to ensure an effective application and admission processes

• Manage scholarship budget and processes

• Ensure a high level of service quality for applicants

This is a non-exhaustive list of responsibilities and can evolve with time or as assigned by the Reporting Line Manager.

Position Requirements /People Specifications:

• Strong communication and presentation skills

• Mature disposition and able to hold conversations across different seniority levels and international environments

• Understanding of buyer behaviour, lead generation, and lead conversion

• Familiarity with CRM and marketing automation software (e.g. Salesforce, Marketo)

• Possess an analytical perspective; able to propose solutions and suggest process improvements

• Possess a growth mindset and has the agility to react positively to changes

• Overall digital literacy, including Google Workspace, Microsoft Office and general cloud software

Good to haves:

• Experience with media strategy and digital marketing (SEM, content, social media)

• Experience with design (Photoshop / Canva), copywriting

• B2B experience: to build networks with alumni, local business communities, Chambers of Commerce, professional associations

Qualifications:

• Bachelor's degree in Business Administration, Marketing, or related fields

• 7 years of relevant experience, preferably in a higher education setting

Contacts:

• Internal Stakeholders - Program Directors; Faculty in ESSEC APAC; counterparts in other departments in ESSEC APAC; counterparts in France and Morocco campuses

• External Stakeholders - Vendors and clients; external organisations and institutions locally and overseas, relevant government agencies and authorities and External faculty

Working Environment and Pace:

The incumbent needs to be able to work independently in a dynamic work environment. He/She is also expected to work well with different stakeholders and across cultures. Some level of flexibility and agility are required.Occasional overseas business travel is required.

Terms of Employment:

• Working hours: Mon - Fri (8am to 5pm or 9am to 6pm or 10am to 7pm)

• Occasionally, it may be necessary to work beyond the normal working hours due to the nature of work and the level of responsibility.