Sales Director, ANZ

ZURU; Auckland; On-site; NZD 120,000 - 150,000; Full time

Job summary

A global innovation leader in Auckland seeks a senior leader to drive the ANZ growth strategy. You will oversee the full P&L and execution across all categories, developing commercial strategies and partnerships. The ideal candidate has substantial FMCG sales experience, strong ties to Australian retailers, and a track record of managing P&L effectively, fostering a collaborative team culture focused on growth.

Benefits

Culture for Growth

Competitive remuneration

High-performance team

Qualifications

• 6+ years of experience in FMCG sales, with 3+ years in senior retailer management.
• Strong command of ANZ retailer systems.
• Experience in leading shopper marketing and retail media strategy.

Responsibilities

• Own the ANZ commercial strategy and full P&L.
• Drive execution excellence across the 4Ps.
• Develop and implement shopper programs and retail media campaigns.

Skills

FMCG sales experience

Retailer management

Shopper marketing

P&L management

Strategic thinking

Education

Bachelor’s degree

Job description

Overview

Lead and Own ZURU Edge’s ANZ Growth

About ZURU

ZURU is on a mission to disrupt across industries, challenge the status quo and catalyst change through radical innovation and automation advances. This is in play in different pillars of the company: ZURU Toys are re-imagining what it means to play; ZURU Tech is shaping a better future by leading the next building revolution; ZURU Edge is pioneering new generation FMCG brands to better serve modern consumers. Founded in 2003 by EY Entrepreneur of the Year and World Entrepreneur Hall of Fame brothers Nick and Mat Mowbray, ZURU has quickly grown to a team of over 5000 direct and indirect members across more than 30 international locations. One of the largest toy companies in the world, globally recognised and award-winning brands include Bunch O Balloons, Mini Brands, XSHOT, Rainbocorns and Smashers. Our global FMCG brands include MONDAY Haircare, Rascals, NOOD, BONKERS, Gumi Yum Surprise, and more! For more information, visit www.zuru.com.

Position Impact

You will own the ANZ commercial strategy and full P&L. This is a senior leadership role with end-to-end accountability for delivering category-beating growth across all ZURU Edge verticals (Beauty, Baby, Pet, Household & Confectionery).

You will drive execution excellence across the 4Ps (product, pricing, promotion, placement), lead joint business planning, own retail media and shopper strategy, and work closely with cross-functional partners to deliver sustainable, profitable growth. You will also play a key role in shaping national trade strategy and investment decisions in collaboration with the broader EDGE commercial leadership team.

Roles & Responsibilities

• P&L Ownership - Full accountability for ANZ sales and profit delivery across all categories.
• Commercial Strategy - Lead annual channel strategies, joint business planning, and forecast alignment. Own pricing architecture, promotional frameworks, and margin optimization.
• 4P Excellence - Drive customer-specific execution of assortment, placement, pricing, and promotional plans across in-store and online environments.
• Trade Investment & Shopper Marketing - Develop and implement best-in-class shopper programs and retail media campaigns within retailer ecosystems. Partner with marketing to tailor brand activations for shopper conversion.
• Customer Leadership - Serve as the primary point of contact for ANZ customer leadership, building multi-level relationships across merchandising, supply chain, digital, and operations functions.
• Innovation Launches - Lead launch planning and flawless execution across retail platforms, ensuring speed-to-shelf, feature support, and sustained sell-through performance.
• Cross-Functional Collaboration - Partner closely with supply chain, marketing, finance, and digital teams to ensure seamless execution and customer satisfaction.
• Team Leadership - Lead, coach, and develop the ANZ sales team, fostering a high-performance culture that delivers results and builds future talent.

Skills & Experience

• 6+ years of experience in FMCG sales, with 3+ years owning key Australian retailer management at a senior level
• Strong command of ANZ retailer systems
• Experience leading shopper marketing and retail media strategy
• Proven track record of delivering P&L results, trade ROI, and joint business planning
• Strategic thinker with exceptional executional rigor
• Bachelor’s degree required

LIFE@ZURU

At ZURU, we have cultivated a high-performing culture that encourages excellence. Our team works towards ambitious goals, learning, performing, and improving together, all while having fun. We empower talented individuals to do their best work every day.

At ZURU, you get out what you put in. You are responsible for driving your own career and we provide the platform to achieve it. As ZURU is on such a fast growth trajectory, there are opportunities here that you won’t find anywhere else.

We recognise that ZURU’s success stems from our people and you can only be at your best when you are looking after yourself. ZURU encourages all our team members to invest in their wellbeing by providing an array of benefits and tools.

What we offer

Culture for Growth

Surrounded by an A Player Team

Competitive Remuneration

ZURU – Tomorrow Reimagined

ZURU.com

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