Sales and Marketing Manager

Willowbank Wildlife Reserve; Christchurch; On-site; NZD 70,000 - 100,000; Full time

Job summary

Willowbank Wildlife Reserve is seeking a passionate Sales and Marketing Manager to lead marketing and sales strategies for three attractions in Christchurch. The role will involve creating impactful campaigns, nurturing partnerships, and driving revenue while fostering a love for wildlife and indigenous heritage.

Benefits

Chance to work across three iconic attractions.

Collaborative and supportive workplace culture.

Qualifications

• Minimum 5 years of senior-level sales and/or marketing experience.
• Experience working in bicultural environments is highly valued.
• Demonstrated passion for wildlife conservation and indigenous cultural values.

Responsibilities

• Develop and implement integrated B2B and B2C sales strategies.
• Build and maintain relationships with travel trade partners.
• Lead brand aligned marketing campaigns across all attractions.

Skills

Communication

Digital Marketing

Relationship Management

Negotiation

Education

Tertiary qualification in Marketing, Tourism, Business, Communications or related field

Job description

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Lead the marketing and sales strategy for three of Christchurch’s most iconic visitor experiences.

The Willowbank Tourism Group is a leading operator of premium visitor experiences in Aotearoa New Zealand, encompassing Willowbank Wildlife Reserve, International Antarctic Centre, and Ko Tane Māori Cultural Experience. As kaitiaki of these unique attractions, we are dedicated to showcasing the richness of our country’s natural and cultural heritage and the wonder of the Antarctic region to both local and international audiences.

About the role:

This is a unique opportunity for a passionate and experienced marketer, to oversee and lead strategic sales and marketing efforts across our diverse group of attractions. The Sales and Marketing Manager will work closely with internal teams, external agencies, media, and tourism partners to ensure our messaging is on-brand, customer-focused, and impactful. In this role, you'll inspire a deeper appreciation for wildlife, the Antarctic environment, and indigenous heritage by creating unforgettable travel experiences.

Key Responsibilities:

Develop and implement integrated B2B and B2C sales strategies to drive visitation and revenue.

Build and maintain strong relationships with travel trade partners, wholesalers, media, and educational and conservation organisations.

Represent the group at key domestic and international trade events.

Lead brand aligned marketing campaigns across all three attractions, ensuring consistency while highlighting each site’s unique mission.

Oversee all digital content and performance including websites, email marketing, and social media.

Manage and mentor a cross-functional sales and marketing team, fostering a high-performance and collaborative culture.

Skills and Experience Required:

Minimum 5 years of senior-level sales and/or marketing experience in tourism, attractions, conservation, or another related industry.

A tertiary qualification in Marketing, Tourism, Business, Communications or a related field is preferred.

Proven experience in developing partnerships and delivering growth in B2B and B2C markets.

A demonstrated passion for wildlife conservation, environmental sustainability, and indigenous cultural values.

Strong digital marketing capabilities, including content creation, email marketing, website CMS management, and social media strategy.

Exceptional communication, negotiation, and relationship-building skills.

Experience working in bicultural environments is highly valued.

The ability to manage multiple projects and deadlines simultaneously.

Experience with campaign reporting and working with creative/design teams or freelancers.

What We Offer:

The chance to work across three of Christchurch’s most well-loved attractions.

A diverse and purpose-driven role where no two days are the same.

A collaborative, supportive workplace culture.

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Which of the following statements best describes your right to work in New Zealand? How many years' experience do you have as a marketing manager? How many years' experience do you have as a Sales and Marketing Manager? How many years' experience do you have in digital marketing? Do you have experience in a sales role? Do you have experience in a role which requires relationship management experience? How much notice are you required to give your current employer?

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