Remote Digital Advertising Strategist

Placements24; Queenstown; Hybrid; NZD 65,000 - 90,000; Full time

Benefits offered by this job

Competitive salary

Flexible remote work

Health benefits

Ongoing training

Dynamic work culture

Access to marketing tools

Generous PTO

Career growth

Job summary

Placements24 is seeking a skilled Digital Advertising Specialist to join our growing marketing team. You'll plan, execute, and optimize paid campaigns across Google, Facebook, Instagram, and LinkedIn to drive leads and brand awareness.

This primarily remote role offers flexibility to work from home. The successful candidate will combine strong analytics with creative testing, delivering actionable insights and ROI for campaigns across channels.

Qualifications

• Proven experience as Digital Advertising Specialist or PPC Specialist.
• Hands-on experience with Google Ads, Facebook Ads Manager and other major platforms.
• Strong understanding of PPC best practices, keyword targeting, bidding strategies, and ad copywriting.
• Proficiency in using analytics tools (e.g., Google Analytics) to track performance and derive insights.
• Experience with A/B testing and CRO techniques.
• Excellent analytical and problem-solving skills.
• Strong organizational skills and attention to detail.
• Ability to manage multiple campaigns and meet deadlines.
• Good communication and collaboration skills, especially in a remote setting.
• Bachelor's degree in Marketing/Advertising or related field preferred.
• Experience in Eastern Cape business contexts is a plus.

Responsibilities

• Plan, implement, and manage paid digital advertising campaigns across platforms.
• Conduct keyword research and competitor analysis to inform strategy.
• Develop and optimize ad copy, creatives, and landing pages to improve performance.
• Monitor campaign performance daily and provide regular data-driven insights.
• Manage advertising budgets efficiently, aiming for maximum ROI.
• Stay current with digital advertising trends and platform updates.
• Collaborate with marketing to align ads with strategy and calendars.
• Assist in testing new channels and technologies.
• Ensure campaigns comply with advertising policies and regulations.

Skills

Digital advertising strategy

Keyword research

Analytics & reporting

A/B testing

Campaign optimization

Remote collaboration

Education

Bachelor's degree in Marketing/Advertising

Tools

Google Ads

Facebook Ads Manager

Other major platforms

Job description

Placements24 is seeking a skilled Digital Advertising Specialist to join our growing marketing team. You'll plan, execute, and optimize paid campaigns across Google, Facebook, Instagram, and LinkedIn to drive leads and brand awareness.

This primarily remote role offers flexibility to work from home. The successful candidate will combine strong analytics with creative testing, delivering actionable insights and ROI for campaigns across channels.