Regional Sales Manager

Hunter Campbell; Auckland; On-site; NZD 120,000 - 180,000; Full time

Benefits offered by this job

Company car

Sales incentive

Medical insurance

Life insurance

Income protection

Corporate discounts

Career development

Counselling services

Flexible location

Job summary

Hunter Campbell is seeking a regional sales lead to back the field team from North Waikato to Northland, sharpening conversations with farmers and turning relationships into long-term value. You’ll monitor performance, keep plans on track and ensure the region meets its goals.

In this role you’ll coach in the field, shape regional plans, manage key customer relationships, and maintain CRM discipline while driving growth and ensuring safety on farm and in the community.

Qualifications

• Sales and agricultural background required to understand farming.
• Proven people leader capable of developing experienced and new team members.
• Commercial mindset with ability to read margins and spot opportunities.
• Relationship-first approach for long-cycle, trust-based selling.
• Open to candidates from rural retail, rural banking, or agri-sales leadership.
• Energetic and enthusiastic, bringing momentum to the team.
• Fertiliser knowledge is a plus.
• Comfortable with CRM discipline and data-driven decisions.

Responsibilities

• Lead and support a sales team from North Waikato to Northland to perform at their best.
• Help shape and deliver regional sales plans that balance customer value and commercial outcomes.
• Coach in the field, building capability and confidence across the team.
• Hold clear expectations around performance while supporting people to grow.
• Support your team to manage customer relationships and sound day-to-day decisions.
• Keep pipeline, forecasting and planning on track using CRM and other systems.
• Drive regional growth opportunities and new customer acquisition.
• Promote safety on farm and in the community.

Skills

Sales leadership

Agricultural knowledge

People leadership

Commercial mindset

Relationship selling

Rural sales background

High energy

Fertiliser knowledge

CRM proficiency

Job description

Description

Our client is a New Zealand agriculture co-operative and one of NZ’s top businesses. They help farmers across the country farm more productively, profitably and sustainably. This is a business that genuinely loves the land, backs its people, and plays a long game.

Description

Our client is a New Zealand agriculture co-operative and one of NZ’s top businesses. They help farmers across the country farm more productively, profitably and sustainably. This is a business that genuinely loves the land, backs its people, and plays a long game.

The Role

This role is about backing your team to win. You’ll be out in the field with your sales team, coaching them to have sharper conversations with farmers and turn genuine relationships into long-term value. Alongside that you’ll maintain a clear view of performance, keeping plans on track and making sure the region consistently delivers against its goals.

What You’ll Be Doing

• Lead and support a sales team from North Waikato to Northland to perform at their best
• Help shape and deliver regional sales plans that balance customer value and commercial outcomes
• Coach in the field, building capability, confidence and consistency across the team
• Hold clear expectations around performance while supporting people to grow and improve
• Support your team to manage customer relationships well and make sound day-to-day decisions
• Keep pipeline, forecasting and planning on track using our systems and tools, including updating CRM
• Drive regional growth opportunities and new customer acquisition
• Play an active role in keeping safety front of mind, on farm and in the community

About You

• Sales and agricultural background is important as you need to understand farming, be credible on-farm, and earn farmers’ trust
• Proven people leader and coach who knows how to get the best out of experienced operators and develop newer team members
• Commercial mindset with the ability to read margins, spot opportunity, plan to deliver, and hold a team accountable
• Relationship-first approach as long-cycle, trust-based selling is your natural mode
• Open to candidates from rural retail, rural banking, or agri-sales leadership backgrounds
• Enthusiastic and high-energy, bringing momentum and optimism to a team
• Fertiliser knowledge is not essential but preferable
• Comfortable with CRM discipline and data-driven decision making

The Offer

• Competitive base salary
• Company car
• Competitive sales incentive
• Free medical, life, income, and trauma insurance
• Discounted ANZ banking package and corporate discounts
• Strong L&D commitment, our client invests in long-term career development
• Access to free counselling and support services
• Flexible location