Senior Sales Development Manager

Ravensdown; Morrinsville; On-site; NZD 90,000 - 115,000; Full time

Benefits offered by this job

Company vehicle

Insurance package

Phone & laptop provided

Clothing allowance

Training opportunities

Job summary

Ravensdown in Morrinsville, Waikato is seeking a Senior Sales Development Manager to accelerate growth across the Waikato region by driving new customer acquisition and expanding wallet share.

This 12-month fixed-term role involves coaching Agri Managers, leading prospecting, pipeline management and CRM discipline to deliver measurable regional growth.

Qualifications

• Experience in sales with a focus on acquiring new customers.
• Commercial acumen with pricing, margin, ROI understanding.
• Strong relationship-building, influencing and coaching skills.
• Comfortable using data and CRM systems to drive decisions.
• Understanding of Waikato farming landscape is advantageous.

Responsibilities

• Identify, qualify and convert new customer opportunities across the Waikato region.
• Build and maintain a healthy prospect pipeline with clear visibility of activity.
• Develop and execute region-level acquisition plays targeting priority segments/geographies.
• Grow wallet share with existing customers through cross-sell and up-sell opportunities across Ravensdown’s portfolio.
• Coach Agri Managers on prospecting, sales technique and CRM discipline.
• Champion effective use of CRM to support forecasting and activity tracking.

Skills

Sales experience

New business development

CRM (HubSpot)

Agribusiness knowledge

Stakeholder management

Tools

HubSpot CRM

Job description

Senior Sales Development Manager

Ravensdown Morrinsville, Waikato, New Zealand

About this position

If you're keen to grow your career, there's no better place to nourish it than here. We're committed to providing our people with all they need to positively thrive. So, isn't it time you put your trust in the company that's been trusted throughout New Zealand for over 40 years?

To enable smarter farming for a better New ZealandTM

About the role

As the Senior Sales Development Manager, you will play a key role in accelerating growth across the Waikato region by driving new customer acquisition and growing wallet share. This is a 12-month fixed-term opportunity within our Sales & Marketing function, created to bring focused, senior-level sales leadership and execution to an important regional growth opportunity.

Working alongside Waikato Agri Managers, Sales & Marketing leadership and our wider support teams, you will lead from the front on prospecting, pipeline management and customer conversion. You will identify, qualify and pursue new customer opportunities, support existing customer growth through cross-sell and up-sell activity, and help bring structure, momentum and discipline to regional acquisition efforts.

While this role does not have direct reports, it carries strong influence. You will coach and support Agri Managers in prospecting, sales technique, CRM use and customer conversations, helping lift capability across the region and supporting measurable, sustainable growth for the Co-operative.

key Responsibilities

• Maintain a strong focus on health, safety and wellbeing by complying with all policies, procedures and safe work practices.
• Identify, qualify and convert new customer opportunities across the Waikato region.
• Build and maintain a healthy prospect pipeline, with clear visibility of activity, progress and outcomes.
• Develop and execute region-level acquisition plays, targeting priority segments, geographies and competitor-held accounts.
• Grow wallet share with existing customers by identifying practical cross-sell and up-sell opportunities across Ravensdown’s product and services portfolio.
• Coach and support Agri Managers on prospecting, customer conversations, sales technique and pipeline discipline.
• Champion effective use of CRM, including HubSpot, to support forecasting, prioritisation and activity tracking.
• Use market, customer and sales data to inform where the region focuses its acquisition and growth effort.
• Track and report progress against acquisition, wallet-share, volume, revenue and market-share targets.
• Build strong working relationships across Sales & Marketing leadership, Agri Managers, Customer Centre, Marketing and Digital / CRM teams.

About you

You are a commercially minded, self-starting sales professional who understands the rural sector and knows how to turn opportunity into action. You bring credibility with farmers and frontline sales teams, and you are confident leading through influence rather than formal authority.

You will be comfortable getting close to customers, asking good questions, building trust and creating practical pathways to conversion. You enjoy coaching others, bringing structure to sales activity, and using data and systems to sharpen decision-making. Most importantly, you are delivery-focused, organised and motivated by helping Ravensdown grow its customer base and deliver value for shareholders.

• Strong knowledge of Ravensdown’s customers, sales process and on-farm operating environment, ideally gained in an Agri Manager or sales-focused role.
• Proven track record in sales, with a strong bias toward new business development and customer acquisition.
• Commercial acumen, including confidence working with margin, pricing, cost, ROI and practical decision-making.
• Strong relationship-building, influencing and coaching skills.
• Confidence working with data, systems, reporting and insights to improve visibility and inform decisions.
• A self-starting, organised and delivery-focused approach, with the ability to balance strategic thinking and hands‑on execution.
• Understanding of the Waikato farming landscape and customer base would be advantageous.
• Familiarity with CRM, HubSpot and sales reporting tools would be beneficial.
• Experience in agriculture, agribusiness, fertiliser or a related rural sector would be helpful.

In return for your skills, we offer a very competitive package that includes an array of insurances, phone, laptop, full use company vehicle, company clothing allowance and excellent training opportunities in a supportive co‑operative environment.

About the company

Ravensdown as a co‑operative is all about essential farm inputs, and smart people using smart tools with the latest science in mind and our shareholders’ interests at heart.

Our work is guided by strong values that shape how we operate every day:

These values are central to our culture and are actively lived, recognised, and celebrated across the organisation. We are an integral part of the food creation process. We are the only co‑operative that tests for, advises about, buys, ships, stores, spreads, measures and maps food creating nutrients and fertiliser in a truly integrated way.Using technology, science, and smart people, we work in partnership with our farmers to provide the nutrients and agronomic solutions they need, together with innovative environmental products and services.

Applications Close: Wednesday 16 September

Ravensdown is committed to a drug and alcohol free workplace. The successful applicant will be required to undergo a pre-employment drug and alcohol test.